​15 Best Social Media Planning Tools for 2025 You Must Know

If you manage social media, you know how tough it can be to stay organised and consistent. Figuring out the best times to post, keeping your brand’s voice steady, and handling comments can feel like a lot. Social media planning tools help make these jobs easier, so you can run multiple campaigns smoothly and keep your online presence strong.

These tools don’t just save you time; they can also increase your engagement by as much as 30%. In this guide, you’ll discover 15 top social media planning tools, each with its own strengths. Let’s find the right fit for your goals.

What Are Social Media Planning Tools?

Social media planning tools (also called social media content planning tools) are software platforms that help you plan, schedule, and monitor posts across multiple networks, all in one place.

Social media planning tools work like a personal assistant for your posts and schedules. They offer the kind of support you’d get from a full team, all in one place. Besides automating your content and posting times, these tools also show you how your audience is engaging with your posts.

They let you:

• Schedule content in advance to maintain a consistent feed. Many include bulk upload and drag‑and‑drop calendars.
• Manage multiple accounts from a single dashboard, eliminating the need to log in to each platform separately.
• Collaborate with teammates using roles and approvals to maintain brand voice.
• Analyse performance through engagement metrics, audience demographics, and competitor bench-marking.
• Create content via built‑in editors, AI caption generators, or curated libraries.

With these benefits, you’ll save time, keep your content consistent, and see what’s connecting with your audience.

Now that you know the basics, let’s dive into the details of each tool.

​1. Post Planner

Post Planner is designed for marketers and small businesses seeking to simplify social content planning and boost engagement. It gives brands tools to organise posts visually and preview social profiles before publishing.

This platform supports brands with a strong visual identity, similar to those found on Instagram and Pinterest. Easily organize and preview posts to keep your style. Use it to ensure your social media profiles look visually appealing and consistent.

Key Features:

• View feed visually with drag-and-drop post rearrangement
• Trending content suggestions
• Post scoring for engagement potential
• Bulk scheduler and queue manager
• RSS feed and hashtag finder
• Link-in-bio page builder

Cons:

• Limited platform support
• Autopost is only available with paid plans
• Fewer analytics than more in-depth tools
• Not as ideal for text-based content strategies

Best For: Teams needing fresh content ideas.

Official pricing

Post Planner offers both free and premium plans. The paid plans include three levels:

• Starter at $6
• Growth at $42 and
• Business at $72 per month.

There is a free trial for all plans, lasting seven days.

2. Missinglettr

Missinglettr is designed to automate content distribution for blogs and content creators. It creates AI-powered drip campaigns that turn each blog post into multiple social media updates, helping you keep content active across social channels.

MissingLettr includes content curation to find and share niche content, as well as a visual calendar and analytics dashboard.

Key Features:

• Auto-generates drip social campaigns
• Customisation for quote and image templates
• Analytics dashboard for campaign performance
• Integrations with WordPress, Medium, and HubSpot

Cons:

• Limited control over campaign timing
• Customisation is limited
• Curate add‑on costs extra
• Analytics are basic compared to competitors

Best suited for: Bloggers and content marketers seeking to expand their blog's reach.

Official pricing

There are three levels of MissingLttr:

• Solo for $15
• Pro for $32 and
• Agency for $117

Choose monthly or yearly payment. Annual plans include two free months. Try any plan free for 14 days!

3. Nuelink

Nuelink combines social media planning and link management by organising your social accounts in a single dashboard. It uses "collections" to group posts by theme, each with its own posting schedule and queue, streamlining the process for each type of content.

NueAI helps brainstorm, rewrite posts, and generate hashtags. A unified inbox lets you reply to comments and messages in one place.

Bulk-schedule posts via spreadsheet, manage brand workspaces, create custom link-in-bio pages with analytics, schedule Canva designs, and automate e-commerce product posts.

Key Features:

• Smart link shortening with UTM tracking
• Automated posting across networks
• Link health monitoring
• Custom-branded domains

Cons:

• Fewer native content creation tools
• Analytics could be deeper

Best For: E-commerce and affiliate marketers tracking conversions.

Official pricing

Nuelink offers multiple plans for Businesses and agencies:

• Standard for $18
• Premium for $48
• Business for $78 USD per month

Annual plans offer savings of up to 50%. You can try a 14-day trial for each plan to find the best fit for your needs.

4. Social Champ

Social Champ offers an all-in-one dashboard featuring a visual calendar, a unified inbox for feedback, and AI tools for generating captions and suggesting the best times to post . This streamlines management for various social networks.

It supports more than 11 social networks and lets you schedule posts and queue evergreen content. In addition, you can publish the first comment on Instagram or LinkedIn posts to include hashtags and links without cluttering your caption.

Social Champ also provides valuable features. You can track performance across platforms and competitors with its advanced analytics. Custom white-label reports can be exported for client use.

Key Features:

• AI caption generation and bulk scheduling content
• Content recycling with category-based rules
• RSS feed automation
• Detailed analytics and reporting

Cons:

• A cluttered user interface
• Limited features available
• learning curve for beginners
• Occasional AI repetition in captions

Best for: Growing teams that require intelligent insights.

Pricing

Social Champ offers a plan of noteworthy free features and three paid options:

• Starter for $4,
• Growth for $8, and
• Enterprise, with a customised price.

A 7-day trial version is available for all plans.

5. Planly

Planly specialises in visual planning, particularly for Instagram and Pinterest. It offers drag-and-drop feed previews and organises content visually, allowing creators to see how their feeds and stories will appear before publishing.

The User interface is designed to prioritise visuals, making it easy for creators who plan feeds and story timelines based on visuals. These are great for visual brands and creators who plan posts based on how they look and feel as much as what they say.

Key Features:

• Drag-and-drop feed preview
• Hashtag library and saved captions
• Pinterest board scheduler
• Link in bio page builder

Cons:

• Limited platform support
• Auto-posting is not available to free plans
• Less analytics capability than other tools
• Not as effective for content strategies that rely heavily on text

Best For: Visual brands and influencers on Instagram.

Official pricing

Planly offers three plans:

• Individual for professionals and businesses at $15 per month,
• Teams at $40 per month, and agency at $80 per month.

There is an Enterprise package with unique features and pricing. All plans include a 14-day free trial.

6. SocialPilot

SocialPilot is a social media planning tool for all team sizes, from freelancers to corporations. It supports re-branding, client management, and collaboration, enabling the handling of multiple client accounts from a single platform.

SocialPilot offers scheduling, calendars, analytics tools, and a centralized inbox. It also stands out due to its unique features.

Key Features:

• Client management and sub-accounts
• Unified Inbox combining messages and comments
• White-label reporting
• Bulk scheduling by CSV
• Canva integration for quick graphics
• Importability of reviews from Google business profile

Cons:

• Over-priced features
• Complex interface for simple usage
• Limited AI capabilities

Best For: Agencies managing multiple clients.

Official pricing

Social Pilot has four different options:

• Its Essential plan is available at $30
• Standard plan available at $50
• Premium plan available at $100
• Ultimate plan available at $200 and
• The Enterprise plan is available at custom pricing.

​All of these plans come with a 14-day free trial.

​7. SocialBee

SocialBee is a tool that helps you organise social media posts by topic, keeping evergreen content up to date. It utilises content categories, including promoted posts, curated content, and personal stories, to automatically schedule posts for a balanced mix.

It enables you to maintain a consistent and balanced content plan without the stress of creating new posts on a daily basis. Timeless content can be planned with ease.

With SocialBee, you can schedule your posts across multiple social media platforms from a single, easy-to-use dashboard.

Key Features:

• Multi-category scheduling to balance content types
• Evergreen post recycling to maximise reach
• Bulk upload via CSV or RSS
• Team collaboration with role-based permissions

Cons:

• Learning curve for category setup
• Complex user interface
• Limited analytics on basic plans

Best For: Small businesses and solopreneurs who re-purpose content.

Official Pricing

SocialBee features three plans:

• Bootstrap for $24,
• Accelerate for $40, and
• Pro for $82 each year.

Monthly plans cost more. Try any plan free for 14 days before subscribing.

8. Sendible

Sendible is an all-in-one social media planning platform designed for agencies, marketing teams, and social media managers to efficiently control multiple social media accounts and manage clients from a centralized dashboard.

It includes a visual calendar for scheduling, bulk scheduling via CSV, content library storage for assets, post previews, Smart Queues for automated evergreen content, and RSS automation.

Moreover, Sendible supports planning and publishing for various platforms and formats, including Reels and Stories. Additionally, it provides collaboration tools for teams and agencies to manage campaigns efficiently.

Key Features:

• Custom approval workflows
• Multiple Client account management
• Scheduling and in-depth analytics
• Client white-label dashboards
• Social Listening and analysis
• Social CRM for audience management

Cons:

• Expensive premium features for small businesses
• An overwhelming user interface for simple use
• Long learning curve
• Overpriced for individual creators or small teams

Best For: Large agencies with multiple stakeholders.

Official pricing

Sendible has several plans:

• Creators for $29
• Traction for $89, Scale for $199,
• Advanced for $299 and
• Enterprise for $750 per month

There is a free trial period for all of these options.

9. MeetEdgar

MeetEdgar is a good choice for solopreneurs and small businesses who want to automate social media with little effort. Its main feature is category-based social media scheduling tool.

You can group your posts by type, like promotions, tips, or quotes, and MeetEdgar fills your calendar for you. This makes it easy to keep your content mix fresh and consistent. While other tools like SocialBee have more advanced analytics and team features, MeetEdgar stands out for simple, hands-off automation.

You can also use AI to generate multiple versions of each post and schedule them across all your channels. Although it lacks robust team collaboration tools and a shared inbox, MeetEdgar is perfect if you want a simple, set-it-and-forget-it approach to publishing and extending the impact of your content.

Key Features:

• Auto-variants for evergreen posts
• Category-based scheduling
• Link shortening and tracking
• A/B testing for post variants

Cons:

• No native analytics dashboard
• Limited platform integrations
• Higher pricing for the features
• Less applicable to real-time interactive mechanisms

Best for: Heavy-content users who want set-and-forget automation.

Official pricing

MeetEdgar lets you test both of its plans for free for over 30 days before committing:

• The Eddi plan costs $24.91 per month, and
• The Edgar plan costs $41.58 per month.

10. ContentStudio

ContentStudio is an all-in-one social media planning platform built for agencies, brands, and solo marketers looking to streamline content creation and publishing. It allows you to plan your posts around special events, promotions, or holiday celebrations, making it perfect for team collaboration.

With a simple drag-and-drop feature, you can easily organize, preview, and schedule your social media posts! Additionally, you can also use excellent AI tools to help you create smart captions, hashtags, and images.

Key Features:

• AI-powered content curation
• Unified social inbox
• Multi-channel scheduling
• Analytics with competitor benchmarking

Cons:

• Steeper learning curve.
• Overwhelming for simple scheduling
• Complex user interface

Best For: Teams wanting content and engagement in one tool.

Official pricing

ContentStudio offers three premium plans with customizable and scalable pricing options.

• Starter plan at $19,
• Pro plan at $49, and
• Agency plan at $99.

You can try all of these programs for free for 14 days.

11. Iconosquare

Iconosquare offers robust social media planning features, including a centralized content calendar for scheduling posts across platforms.

Its AI-powered assistant helps spark content ideas and craft captions. You can also leverage its unified inbox for community management, allowing users to respond to comments and mentions efficiently.

Additionally, you can benefit from in-depth analytics, customizable reporting, competitor benchmarking, and features that enable collaboration with teams and clients on content approval.

Key Features:

• Profound Insta-analytics (followers, stories, reels)
• Competitor benchmarking
• Comment tracking and moderation
• Profile optimization recommendations

Cons:

• Not compatible with major social media networks
• Available only basic to make content and scheduling
• Mainly analytics-based rather than fully management-oriented
• Less value for businesses

Best For: Brands focused on visual platforms.

Official pricing

Plans available via Iconsquare:

• Launch for $33,
• Scale for $69,
• Excel for $116, and
• Custom plan with custom pricing

These plans include a 14-day trial for new users.

12. Metricool

Metricool offers a comprehensive solution for social media planning, scheduling, content creation, and analysis across various social media platforms. Additionally, it covers analytics and competitor monitoring across social media platforms.

The best thing about Metricool is that it gives creators and small businesses clear metrics and an easy-to-use calendar at a low cost.

Key Features:

• Analytics for all major networks
• Scheduled reporting and PDF exports
• Hashtag and keyword analytics
• Competitor account tracking

Cons:

• Limited post creation and planning features
• Dated User interfaces compared to modern alternatives
• Scheduling capabilities are basic
• Primary analytics-focused with limited creative features.

Best For: Data-driven marketers comparing performance.

Official pricing

Metricool offers three plans, along with a free plan for basic usage.

• Starter plan charges $22
• The advanced plan charges $54 USD and
• Custom plan at custom price

13. Hootsuite

Hootsuite is one of the powerful social media planning tools that predominantly targets businesses. It remains a comprehensive tool with extensive integrations and team collaboration features. Hootsuite offers robust security and scalability for large organisations.

You can utilize this tool to plan, manage, and enhance your content across all platforms. Its intuitive interface makes it one of the best social media planning tools for users. However, while it offers an array of quality features, it is one of the expensive subscriptions.

Key Features:

• Bulk upload and scheduling
• Team collaboration with approvals
• Real-time analytics and social listening
• App directory with 200+ integrations

Cons:

• Higher cost makes it expensive for small businesses
• Complex User Interface
• Occasional performance issues
• Higher pricing model

Best for: Enterprises requiring robust security and scalability.

Official pricing

​Hootsuite has three plans, each with a 30-day free trial. It has three levels:

• Standard for $99
• Advanced for $249 and
• Enterprise with custom pricing

14. Sprout Social

Sprout Social is a central hub for planning, scheduling, and managing posts across multiple social media platforms. It excels in advanced reporting and team collaboration with sophisticated analytics and workflow management.

You can also schedule your posts ahead of time and have them sent automatically by Sprout Social. It even lets you know the ideal times to post updates on your ad accounts across multiple social networks so that you can tweak and scale your social media posting schedule.

Key Features:

• Comprehensive reporting suite
• Advanced filtering and unification of social inbox
• Task-based team workflows
• Bot builder for automated replies

Best for: Medium to large teams with an emphasis on collaboration.

Cons:

• Expensive plans
• Complex features
• Less competitive for simple scheduling needs

​Official Pricing

Sprout Social has multiple plans:

• The Standard plan costs $199 per seat,
• The Professional plan costs $299, and
• The Advanced plan costs $399. For each plan,

For each of these plans, you receive a 30-day free trial. Also, there is an Enterprise option for big businesses.

15. OneUp

Among all the social media planning tools, OneUp is one of the affordable tools. It is a visual planner that enables users to plan, organise, and automate their content across multiple networks.

​It was designed to be easy to use and fast, featuring a drag-and-drop interface.

It also features a distinctive recycling function as well as category-based social media automation tool. This one is budget-friendly and offers the basic features without requiring a premium subscription.

Key Features:

• Category-based and evergreen recycling
• Post variations and A/B testing
• Google Sheets import for bulk add-on integration
• Instagram direct scheduling
• Canva & Unsplash integration for Media Library

Cons:

• Basic analytics compared to premium platforms
• Limited advanced features
• Smaller team and fewer integrations
• Less suitable for a large-scale agency
• No native integration with CRMs

Best for: Budget-conscious teams that need automation.

Official Pricing

OneUp has plans with different levels:

• Starter for $18
• Intermediate for $60
• Growth for $120 and
• Business for $300

You can try all of these programs for free for seven days.

Quick Comparison: Finding Your Perfect Match

The following comparison highlights the primary strengths of each social media strategy tool, including analytics, teamwork features, and cost. Each recommendation clearly explains where a tool excels, making it easier for you to compare and choose based on your specific needs.

Best for Agencies: Sendible is ideal for managing multiple client accounts with custom approval workflows.

Best for Visual Brands: Planly allows for robust visual planning, making it perfect for Instagram and Pinterest.

Most Cost-Effective: SocialPilot provides excellent value for those needing client management and reports.

Best for Growing Teams: Sprout Social is suited for teams needing comprehensive reporting and collaboration features.

Best for Beginners: Hootsuite offers a user-friendly interface with extensive integrations in its entry level plans.

This summary will streamline your decision-making process, equipping you to choose the tool that fits your specific needs.

Pro Tips for Maximising Your Social Media Planning Tool

Picking the right tool is only part of managing social media well. For the best results, make sure the tool fits into your daily routine. Ask yourself what slows you down at the start of the week and if this tool could help. This way, you’ll get practical tips you can use right away, not just general advice.

• Align with your platforms and team size: Pick tools built for your primary channels and user count.
• Integrate with existing workflows: Look for native integrations with your CMS, CRM, and design tools.
• Prioritize analytics that align with your KPIs: Focus on reach, engagement, or conversions—whatever drives the highest ROI.
• Consider future growth: Ensure the tool can adapt as your social media needs evolve. Set up automatic reports with an analytics dashboard to get real-time updates. These reports can help you save time and focus on planning your next steps.
• Test free trials before committing. Most platforms offer 14–30 day trials—use them to find your ideal fit.

Conclusion

The right social media planning tool can save you time and help you reach your audience more effectively. Start by trying out the free trials most platforms offer. This lets you see which tool fits your needs and budget. Test your top two choices to find out which one works best for your team now and as you grow.

FAQs

What are social media planning tools?

Social media planning tools are applications that allow you to schedule posts and manage your content calendar efficiently. They enable you to plan your content and track results as they unfold, all in one place. This helps keep your personal and company profiles active without requiring you to post in real-time.

Which is the best social media planning tool?

Hootsuite is a favourite, as are the others mentioned. It’s a dashboard that includes post scheduling, analytics, and team collaboration. And for visual instagram planner, go for Planly.

What is the Key Feature of a Social Media Planning Tool?

The highlight of which is post-scheduling. You select a date and time for each update, and the tool automatically publishes it.

What is the 5-5-5 social media rule?

The 5-5-5 rule means:

• 5 key platforms to prioritize.
• Do 5 interesting things a day (like posting or engaging).
• Track the 5 core metrics to determine your performance.

How to Use Social Media Planning Tools?

Keep these tips in mind:

• Before you plan, set goals.
• Have a content calendar and post consistently.
• Stay true to your brand’s tone and voice.
• Interact with followers daily.
• Update your plan based on analytics.