If you're looking to take your social media game up a notch in 2023, you'll need to get familiar with social media automation tools. Automation tools can help you save time and energy by scheduling posts, providing content suggestions, analyzing your performance, and more.
In this blog post, we'll share some of the best social media automation tools to help you make the most of your social media strategy in 2023.
What are social media automation tools?
Social media management automation tools are software applications that help you automate various tasks related to your social media marketing. This can include anything from scheduling posts and analyzing your performance to finding content ideas and generating insights.
Social media automation involves the use of technology tools to enhance one’s digital presence. One study found that social media automation tools can help businesses save up to six hours per week. Another research found that these tools can help improve social media engagement by up to 28%.
There are a wide variety of social media automation tools available, each with its own unique set of features. The best tool for you will depend on your specific needs and goals.
For instance, some social media automation tools are better suited to managing multiple accounts, while others may be more focused on analytics and reporting. Likewise, some are designed for large enterprises and others are geared towards small businesses or individual users. Moreover, some are best suited to particular businesses, such as ecommerce or B2B, while others are more generalist in nature.
Why should you use social media automation tools?
There are many reasons to consider using social media automation tools. Automation can help you save time and energy by taking care of repetitive tasks, such as posting content or analyzing your performance. Moreover, automation can help you scale your social media efforts and reach a larger audience.
Additionally, social media automation tools can help you improve your social media strategy by providing insights and content suggestions. Automation tools can also help you track your progress and identify areas for improvement. Further, some social media automation tools offer features that can help you increase engagement and social listening or influencer marketing. This is why these tools are among the must-have software for small businesses and large enterprises.
However, there are business and marketing functions that social media automation tools are not suited to. Again, automation tools cannot replace the need for human interaction, such as customer service or sales. Additionally, while automation can help you save time, it can also lead to a loss of control over your social media presence. As such, it's important to use social media automation tools wisely and not rely on them too heavily.
How are social media automation tools different from other social media platforms?
Besides helping businesses automate different social media marketing tasks, these automation tools are generally known for helping marketing teams track, monitor, and analyze their social media activity. This can include marketing activities like identifying trends, measuring market reach, and analyzing engagement.
There are also platforms like social media management tools that help you manage all your social media accounts in one place. However, these tools typically don’t offer the same level of automation as dedicated social media automation tools.
Other social media solutions are designed to help you with specific tasks related to your social media marketing. These can include things like creating graphics, planning ad campaigns, or designing ads. Some are even created to help SMEs implement their social media marketing strategies.
7 of the Best Social Media Automation Tools for 2023
Facebook group is a key feature of Facebook. Many group ownders are leveraging this feature to grow their busineeses. Groupboss is Facebook group automation software that helps you generate free leads from your groups. By setting the onboarding screening questions for the new members.
By using Groupboss, you can automate to save the answers in a google sheet, dashboard and the emails in the email marketing autresponders.
Groupboss’s key features inlcuede, one click lead generation, Google sheet integration, integration with popular email marketing autoresponders, facebook custom and lookalike audience generation, data export aption in both Excel and CSV format.
Pricing: Groupboss has three different pricing options, $19/month, $99/year(for 2 groups), $189/year(unlimited groups)
Hootsuite is one of the most popular social media automation tools out there, and for a good reason. Its user-friendly interface and wide range of features make it a great choice for businesses of all sizes.
Hootsuite offers a variety of features to help you automate your social media tasks, including post scheduling, content suggestions, performance analysis, and more. Additionally, Hootsuite's Insights feature provides valuable data about your social media activity, such as reach, engagement, and conversion rates.
What separates Hootsuite from its competitors is its ability to manage multiple social media accounts from a single platform. This is a valuable feature for businesses that need to post content across multiple channels.
Pricing: Hootsuite plans start at $19/month for a single user.
Buffer is another popular social media automation tool that offers a wide range of features to help you save time and energy on your social media tasks. It's especially well-suited to businesses that are looking to automate their social media posting.
Its key features include user management, tagging, ROI tracking, and more. Likewise, Buffer allows you to send your tweets at the best time, as well as assess and correlate the social media metrics that matter to you the most.
This software is best known for its ability to help you schedule and publish content across multiple social media channels. This is a valuable feature for businesses that need to post content on a regular basis.
Pricing: Buffer plans start at $15/month for a single user.
4. Sprout Social
Sprout Social is a comprehensive social media management platform that helps businesses automate their social media tasks. It's a great choice for businesses that are looking for an all-in-one solution to their social media needs.
Some of its key features include data visualization, social promotion, automated publishing, and post scheduling. It also has a social performance management feature that enables marketers to easily measure how their social media campaigns perform over time.
Sprout Social is used mostly by marketers to measure their social media performance and to create content. It is also useful for organizing marketing data into six different areas, such as reports, discovery, publishing, and messages.
Pricing: Sprout Social plans start at $99/month for a single user.
CoSchedule is another popular social media automation tool that helps simplify marketing that utilizes the automation capabilities of a robust marketing calendar. A key component of an agile marketing suite, CoSchedule offers features such as campaign management, project management, customer relationship management, and analytics.
This automation tool also integrates with a variety of popular marketing software to make it a great choice for businesses that use various tools in their operations.
Pricing: CoSchedule plans start at $19/month for a single user.
SocialBee is an all-in-one social media management solution that helps you build, design, plan, and reuse social media content. It has a grate feature like automated content recycling and custom posting.
It also offers a variety of features such as custom links, keyword search, RSS feed, bulk editor, post preview, multiple user accounts, data import, and many more. Administrators can also schedule posts by date or time and receive notifications for failed actions, empty categories, media import status, and more.
This social media automation platform is used by companies across a wide spectrum of industries, including marketing, advertising, media, and education.
Pricing: SocialBee plans start at $99/month for a single user.
Sendible is another popular social media automation tool that offers an extensive range of features, such as content curation, performance analysis, and post scheduling that make it a great choice for businesses of all sizes.
Its social media dashboard provides marketers with a single place for tracking their competition, managing various brands, and reaching out to potential clients, including enabling various marketing teams to collaborate remotely in real time.
Pricing: Sendible plans start at $29/month for a single user.
MeetEdgar is a social media automation platform that features robust, time-saving tools, which help your social media content remain fresh, unique, and effective. It can automatically update all your social posts with fresh content organized per category.
Its key features include a huge content library, performance analysis, and post scheduling. It also offers a wide range of integrations, making it a great choice for businesses that use numerous platforms in their operations.
Pricing: MeetEdgar plans start at $49/month for a single user.
The Bottom Line
There you have it! These are seven of the best social media automation tools for businesses in 2023. Just like other business automation tools, social media automation solutions can help you save time and allow you to better focus on other aspects of your business.
Hootsuite and Buffer are great choices for businesses that are looking for an all-in-one solution to their social media requirements. CoSchedule and Sendible are great choices for businesses that need a robust platform with a wide range of capabilities. Lastly, SocialBee and MeetEdgar are great choices for businesses that need a comprehensive solution to their social marketing activities.
No matter what your business needs are, there is a social media automation tool out there that can help you save time and better manage your social media presence. If you're looking to up your social media game up a notch in 2023, any of these seven tools is a great place to start.