Social Media Image Sizes For All Platforms in 2025

Ashfak Kausik -

Ever noticed how your social media image sizes work on Facebook—but totally off on Instagram or LinkedIn? I mean, if you look closely, you’ll see that maybe the picture gets chopped, the text overlaps, or it just feels… squished.

That’s because each platform plays by its own rules about image sizes. What works on one might flop on another because of the pixel dimensions.

In this blog post, you’ll find an easy, complete guide to the best image sizes for every major platform in 2025—so your posts show up the way you want them to, everywhere they go.

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Why Social Media Sizes Keep Changing

Almost all of the marketers, entrepreneurs, stakeholders, influencers, or digital marketers who have been maintaining various online platforms have faced issues with social media image sizes in the last few years.

Why? Because starting from Meta communities to LinkedIn life, YouTube, or Slack have changed their image sizes over the years. Some social media platforms more than once.

To be more specific, ever posted a picture only to see it distorted or cropped the next time? That’s because platforms don’t sit still—they keep updating. For your better POV, here’s a quick look at two recent examples to keep you in the loop:

Back in January 2024, Instagram (a Meta-owned app) shifted its profile grid from the classic square layout to a taller one using a 4:5 aspect ratio.

That means your traditional 1:1 content now shows up with side cropping or top/bottom borders—especially on your profile page. If you’re still posting square photos, your feed might look oddly framed.

Furthermore, at roughly the same time, Meta updated its Facebook and Instagram feed placement recommendations: vertical images sized at 1080 × 1350 px (4:5) and 1080 × 1440 px (3:4) became official options alongside square and horizontal formats.

These tweaks aren’t random—they reflect how people create content today.

Additionally, most of us shoot with phone cameras in vertical mode. Platforms responded by restructuring layouts and resizing guidelines to better suit that style.

By keeping pace with these changes,

  • You avoid awkward cropping.
  • Blurry uploads.
  • Uneven composition.
  • You avoid awkward cropping.
  • Blurry uploads.
  • Uneven composition.
  • Lost details around the edges.
  • Misaligned text or logos.
  • Poor mobile display.
  • Lower engagement due to off-center framing.

Best Social Media Image Sizes

It’s clear after all the discussion how important social media image sizes are! And when it comes to updating your profile picture or cover photo and sharing those visuals online, size really does matter.

The wrong dimensions can leave your photo looking odd, or stretched, and pixelated, or just plain awkward. Like, what would happen by uploading a horizontal panorama image when the required size is a vertical 170 X 170 pixels? The image will be cropped!

So let’s start discussing the main topic, best image sizes for social media. Here’s a simple breakdown of what works best—considering the most popular and crowded social media platforms. Let’s start with Facebook which currently has over 3.07 billion monthly active users!

Facebook Social Media Image Sizes

  • Recommended upload size: 170 × 170 px (minimum 200 × 200 px).
  • Displays as: ~176 × 176 px on desktop, ~196 × 196 px on smartphones, ~36 × 36 px on older phones.
  • Recommended file type: JPG or PNG.
  • Displayed as a circle, so keep key elements centered.

Cover Photo

  • Recommended upload size: 851 × 315 px (or 820 × 312 px).
  • Mobile-safe zone: ~640 × 360 px.
  • Minimum size: 400 × 150 px.
  • Image file type: JPG or PNG; use PNG if your design includes text or logos.
  • Recommended size: 1200 × 630 px (aspect ratio ~1.91:1).
  • Minimum file size: 200 × 200 px (Facebook may scale smaller uploads).
  • Displays at about 500 × 261 px on desktop feed and ~320 px width on mobile.
  • File type: JPG, PNG, or GIF.

Facebook Event Cover Photo

  • Recommended size: 1920 × 1005 px (16:9 ratio).
  • Minimum file size: 400 × 150 px.
  • Center your design—the image crops when you upload for a Facebook event, from the center on various displays.

Stories

  • Recommended size: 1080 × 1920 px (9:16 ratio).
  • Use PNG or JPG and avoid placing important visuals near the top or bottom edges.
  • Square ads: 1080 × 1080 px.
  • Landscape ads: ~1200 × 630 px.
  • Keep file size under ~30 MB and use high-resolution images.

Facebook Groups and Pages Social Media Image Sizes

Image sizes for social media platforms like Facebook vary quite a lot. For instance, Facebook Pages and Groups aren’t quite the same.

If you are creating a Facebook Page; maybe your business page, your profile picture should be uploaded at 170 by 170 pixels. However, for mobile phone device, the size is slightly smaller (around 128 by 128 pixels). It’s displayed in a circular frame. So keeping your logo or face centered is key to making it look clean.

Meanwhile, the cover photo, which stretches across the top of your page, works best at 820 by 312 pixels. If you’re planning to include text or design elements, make sure they’re placed toward the center. That’s because on mobile devices, Facebook slightly adjusts the visible area—so keeping the focus within the center 640 pixels is your safest bet.

Now, if you’re starting with a Facebook Group or already have one, the size recommendation is different. Especially for the cover photo. The ideal size here is 1640 by 856 pixels, which follows a 1.91:1 ratio.

This larger format gives you more space, but it also means an image sized for a Page might not scale correctly when used for a Group.

So if you’re switching between Pages and Groups, or planning to use the same image in multiple places, you should consider and must resize each version accordingly. That one small adjustment can make your content feel much more polished.

Instagram Image Sizes

Instagram’s all about visual impact. Whether you’re sharing a selfie, a carousel, or a behind-the-scenes reel, getting the size right makes your post pop without awkward cropping or fuzziness.

Profile Picture

  • Recommended size: 320 × 320 px.
  • Displays as: Circular crop.
  • File type: JPG or PNG.
  • Tip: Keep your face or logo in the center—edges get trimmed in the circle.

Feed Post Images

  • Square: 1080 × 1080 px (1:1 aspect ratio).
  • Portrait: 1080 × 1350 px (4:5 ratio) — takes up more screen space in the feed.
  • Landscape: 1080 × 566 px (1.91:1 ratio) — less vertical height, better for wide photos.
  • File type: JPG, PNG.
  • Tip: Instagram compresses image files (especially in the case of Instagram story, so upload high-res images to keep things sharp.
  • Use the same size for all slides
  • Recommended sizes:
    - Square: 1080 × 1080 px.
    - Portrait: 1080 × 1350 px.
  • Mixed aspect ratios in one carousel? Instagram will default the preview to square.

Stories

  • Recommended Instagram story size: 1080 × 1920 px (9:16 ratio).
  • File type: JPG, PNG.
  • Keep essential visuals away from the top 250 px and bottom 250 px to avoid UI overlap (like usernames, reply fields, and stickers).

Reels

  • Recommended size: 1080 × 1920 px (same as Stories).
  • Safe zone for captions and key visuals: center 1080 × 1420 px.
  • Thumbnail size (grid preview): 1080 × 1080 px.
  • File types: MP4 for video, JPG/PNG for covers.
  • Tip: Add a custom thumbnail so your grid stays consistent.

X (Formerly Twitter) Image Sizes

X might be text-first, but strong visuals still make a difference—especially when you’re trying to stand out in a fast-moving feed.

Profile Picture

  • Recommended size: 400 × 400 px.
  • Displays as: Circular crop.
  • File type: JPG, PNG.
  • Tip: Keep logos and faces centered for a clean crop (specifically if that's a business page).

Header Photo

  • Recommended size: 1500 × 500 px.
  • File type: JPG, PNG.
  • Avoid placing key text or visuals near the edges—they may get hidden behind the profile pic or cropped on different screens.

Single Image Post

  • Recommended size: 1200 × 675 px.
  • Aspect ratio: 16:9.
  • Shows well in both the mobile app and desktop timeline.

Multi-Image Posts

  • Two images: Each displays side-by-side at 700 × 800 px.
  • Three images: One large on the left (700 × 800 px), two smaller stacked on the right (each ~336 × 800 px).
  • Four images: Grid of 2 × 2, each around 600 × 600 px.
  • Tip: Use consistent colors and spacing for a polished grid layout.

Ad Image Sizes

  • Single image ad (landscape): 1200 × 628 px.
  • Square image ad: 1080 × 1080 px.
  • File type: JPG or PNG under 5MB.
  • Stick to a 1.91:1 or 1:1 aspect ratio depending on layout.

LinkedIn Image Sizes

Whether you're updating your profile or sharing a company update, clean visuals help you look more polished and professional on LinkedIn. Here's how to make sure your images show up sharp—not squished, cropped, or pixelated.

  • Recommended size: 400 × 400 px.
  • Minimum size: 200 × 200 px.
  • Displays as: Circle crop.
  • File type: JPG or PNG.
  • Keep your face centered with a simple background.

Personal Background Banner

  • Recommended size: 1584 × 396 px.
  • Minimum size: 1192 × 220 px.
  • Avoid placing text near the edges—some parts may be covered or cut off on mobile.

Company Logo (Standard)

  • Recommended size: 300 × 300 px.
  • File type: JPG or PNG.
  • Appears next to your company name across the platform.

Company Cover Photo

  • Recommended size: 1128 × 191 px.
  • Keep visuals centered and clean—this shows up as a wide banner on your company page.

Shared Image or Link Post

  • Recommended size: 1200 × 627 px
  • Works well for both photos and blog previews.
  • Stick to a 1.91:1 aspect ratio for best results.

Document Previews

  • Recommended size: 1080 × 1350 px (portrait PDFs or slides).
  • Accepts: PDF, DOC, DOCX, PPT, PPTX.
  • Tip: Add a clear title slide or cover page—this acts as the first impression.

TikTok Image & Video Sizes

TikTok’s all about short-form vertical video—but that doesn’t mean your visuals can be sloppy. Getting the right size helps your videos look sharp, your profile look clean, and your message stay front and center.

Profile Picture

  • Recommended size: 200 × 200 px.
  • Types of images (files type): JPG or PNG.
  • Displays as a circle—keep faces or logos centered.
  • Used mainly on your profile and comment sections.

Video (Posts & Ads)

  • Recommended size: 1080 × 1920 px.
  • Aspect ratio: 9:16 (full vertical).
  • File format: MP4 or MOV.
  • Maximum file size:
    - Maximum 287.6 MB (iOS).
    - Up to 72 MB (Android).
    - Up to 500 MB for ads.
  • Keep key content (like text, faces, and calls to action) away from the top and bottom 250 px to avoid overlapping with TikTok’s interface.

Thumbnail / Cover Image

  • Recommended size: 1080 × 1920 px.
  • Can be selected from the video or uploaded separately.
  • Keep it visually clean and easy to read—it appears in your feed grid.

Ad Creative (In-Feed Ads)

  • Same as regular video: 1080 × 1920 px.
  • Safe zone for key visuals: Center 1080 × 1420 px.
  • Captions & elements: Avoid the bottom 150–200 px where buttons and links may overlap.

YouTube Image Sizes

YouTube may be a video-first platform, maybe your personal accounts or business, but visuals like banners and thumbnails still play a big role in getting noticed here.

Channel Profile Picture

  • Recommended size: 800 × 800 px.
  • Displays as: Circle on channel page and comments.
  • File type: JPG, PNG, GIF (no animation), BMP.
  • Keep the central subject within a safe circle area.

Channel Banner (Cover Image)

  • Recommended size: 2560 × 1440 px.
  • Minimum size: 2048 × 1152 px.
  • Safe zone (visible on all devices): 1546 × 423 px.
  • File size limit: 6 MB.
  • Important visuals (text, logos) should stay within the safe zone to avoid being cropped on smaller screens like phones or tablets.

Video Thumbnail

  • Recommended size: 1280 × 720 px.
  • Aspect ratio: 16:9.
  • File type: JPG, PNG, BMP, GIF (no animation).
  • Max size: 2 MB.
  • Tip: Use bold text and high-contrast for maximum images to make your video stand out in search and suggested feeds.

Pinterest Social Media Image Sizes

Pinterest is all about discovery—and that means vertical visuals win here. A well-sized Pinterest board can go a long way in getting more saves, clicks, and repins.

Profile Picture

  • Recommended size: 165 × 165 px.
  • File type: JPG or PNG.
  • Shows up as a circle on your profile.

Pin Image

  • Recommended size: 1000 × 1500 px.
  • Aspect ratio: 2:3.
  • Taller pins (like 1000 × 2100 px) can work too, but Pinterest may crop anything longer.
  • File type: JPG or PNG.
  • Tip: Keep titles short and text easy to read—many users browse quickly.

Board Cover

  • Recommended size: 222 × 150 px.
  • Pinterest doesn’t always display this front-and-center, but it's good for visual organization.

Threads Image Sizes

Threads is closely tied to Instagram, which means most image formats carry over directly. If you’re already posting on Instagram, you’re mostly covered here too.

Profile Picture

  • Recommended size: 320 × 320 px.
  • Displays as: Circular crop.
  • Same as Instagram—center your logo or face to avoid edge cut-offs.

Post Images

  • Square: 1080 × 1080 px.
  • Portrait: 1080 × 1350 px.
  • Landscape: 1080 × 566 px.
  • Tip: Portrait images stand out more in vertical scrolling.

Stories (if supported)

  • Same format as Instagram: 1080 × 1920 px.
  • Stick to center-safe zones to avoid overlap with usernames and buttons.

Snapchat Image Sizes

Snapchat might be known for quick snaps and filters, but it’s also a strong player in vertical video and branded visual content.

Snaps, Stories, Spotlight, and Ads

  • Recommended size: 1080 × 1920 px.
  • Aspect ratio: 9:16.
  • File types: JPG, PNG for stills; MP4, MOV for videos.
  • Tips:
    - Keep your subject in the middle third of the screen.
    - Add space at the top and bottom for text, emojis, or app buttons.

Profile Picture

  • Only visible on certain public or creator accounts.
  • Use a square format if uploading a Bitmoji-style image: 400 × 400 px is a safe bet.

Reddit Image Sizes

Reddit may be text-heavy at first glance, but visual content is gaining serious traction—especially in subreddits that focus on memes, art, or infographics.

Profile Picture

  • Recommended size: 256 × 256 px.
  • File type: JPG or PNG.
  • Use a simple image or logo that still looks good at small sizes.

Post Images

  • Recommended size: 1200 × 675 px.
  • Aspect ratio: 16:9.
  • Works best for link previews and media-heavy posts.
  • File types: JPG, PNG, GIF.
  • Tip: Avoid uploading overly tall images—Reddit doesn’t handle long scrolling visuals well.

Common Mistakes To Avoid

Knowing the right sizes is only half the story. These are the most common missteps people make when uploading visuals—small errors that can affect clarity, composition, and even engagement. Here’s how to avoid them.

Using One Size Everywhere Doesn’t Work

Every platform processes images differently. What’s sharp and centered on Instagram might get compressed or cropped on LinkedIn or Facebook.

  • A square image might be cut off in vertical scroll feeds.
  • Wide landscape posts get reduced on mobile.
  • Reposting without resizing can hurt overall quality.

Safe Zones Are There for a Reason

Buttons, usernames, and reply boxes take up space—especially on mobile. Ignoring that can leave your design looking cluttered or unreadable.

  • Leave ~250 px of padding at the top and bottom of vertical formats.
  • Keep logos, faces, and key text centered.
  • Avoid stacking important elements near interactive areas.

Low-Resolution Uploads = Blurry Results

Even with the right aspect ratio, a small or compressed file can still look bad. Most platforms compress your content further after upload.

  • Upload images at or above the recommended resolution.
  • Stick to PNG for logos and crisp lines.
  • Keep file sizes under platform-specific limits (e.g., 5 MB for Reddit, for your YouTube channel banners- best fit is 6 MB).

Text Too Close to the Edge Gets Cut Off

Cropping isn’t always predictable—especially on mobile or multi-platform posts. Text near the border often disappears in previews or gets covered by interface elements.

  • Add padding around text elements.
  • Use guides or templates to stay in safe zones.
  • Preview the image before publishing.

Mixing Aspect Ratios in Carousels Can Break the Layout

Instagram defaults to a square preview if even one image in a carousel isn’t square. That can throw off your design and framing.

  • Choose one ratio—square or portrait—and use it consistently.
  • Avoid combining portrait with landscape in the same carousel.
  • Align your visuals for a smooth swipe-through experience.

Overall, here’s what to keep in mind going forward with the right social media image sizes:

  • Always check the latest size guidelines before posting.
  • Stick to high-resolution formats (PNG or JPG).
  • Use safe zones to avoid accidental cutoffs.
  • Customize your visuals per platform—even small tweaks help.
  • Preview before you hit publish.

Bottom Line on Social Media Image Sizes: Get the Sizes Right, Let the Content Shine

When you have the right social media image sizes, it shows up clean, sharp, and uncropped. Furthermore, it matters more than it gets credit for.

Just think about it—suppose you’ve created a new illustrated design for your brand, maybe a logo. And you're planning to use it as your Facebook group’s cover photo.

Now, the group’s cover photo size is 1640 × 856 px, but the size of the illustration was made for a Facebook Page’s profile, which is 170 × 170 px. Quite a scene, right!

What happens next? The image ends up blurry, stretched, or cropped in strange places—and instead of making your group look polished, it makes everything feel a little off.

Image sizes may seem like a tiny detail—but they have a big effect on how your content is seen (and remembered). The difference between a polished post and a messy one often comes down to a few pixels.

Your ideas are solid. Don’t let a blurry crop or stretched image be what people notice first.