Facebook Groups for Business: Benefits and Importance

You’re probably using Facebook to promote your brands. But have you tried Facebook groups for business?

• With over 3.07 billion monthly active users Facebook turns out to be the leading social media platform among all.
• Till 2022, there were around 1.8 billion Facebook group users. Currently, it’s even more while the top ten Facebook groups alone have 43 million members around the world!
• 50% of Facebook users are part of five or more Facebook communities with some of them having a 200% engagement rate.

Boom! That much scope Facebook groups bring to the table. No other Facebook tools or features have this much ability to reach out to this many people. Not even Facebook pages, which have lower organic reach than groups.  

Meanwhile, groups are an entertaining and innovative way to engage with your followers, increase revenue, and eventually grow your business.

The Potential of Facebook Groups to Boost Your Business

Facebook groups are a kind of online community.  The influence of these groups is true and the power to boost your business is unlimited! Billions of people join these communities and take part in activities, interaction, and engagement.

While you are trying your best to create your brand offline, Facebook groups will help you stand out if you leverage the right strategy. It allows businesses to bypass Facebook's tough news feed algorithm, connecting with audiences who are more likely to see and engage with branded posts.

Even last year LEGO increased their sales to $4 billion worldwide with their social media game. Along with other platforms like Instagram, Twitter (X), YouTube, etc, they also leverage Facebook groups. For a better illustration, this LEGO SHOWOFF group alone has 485.5K members right now! Just imagine the audience baseline they created here and the leads they collect.

Groupboss with their Facebook group Growth & Automation Family has been able to generate a good loyal consumer baseline. Within a few years, the group has shown enough impact and boosted the business. The impact of this group is evident in the lead collection and higher customer retention rates.

The free-of-cost feature is what attracts entrepreneurs, influencers, individual startup runners, and small businesses the most.

The equations are simple, with more than 1.8 billion Facebook group users you will be able to connect with a huge target market free of cost. Overall it can lead to increased visibility, stronger customer relationships, and ultimately, higher sales and brand success.

Facebook Group Types

Facebook groups were first introduced in 2010. Since then it has had a lot of updates including groups types. When you hear group types, you might be thinking about Bus and Sell groups, General, Gaming, Jobs, Work & Parenting, and Social Learning.

Yes, they are among the group types- classified by META. All of these groups if established will be able to drive your business. But to boost your business from the initial phase, you need to know about four basic main types of groups.

Public Vs Private: Which would be most beneficial for your business?

In the Facebook group settings option, you’ll find the drop-down option of Privacy. There you’ll find two options, Public and Private.

Setting your group to public means open for all. Anyone from anywhere on Facebook can join a public group. Moderation is not required to be accepted.  This further maximizes accessibility and allows you to capture leads. Following that the issue is spammers joining your group, reducing the quality of the community and eventually a decline in engagement among the members.

While Private groups are quite the opposite. Only members of the private group can see the group’s content, and joining requires approval from a moderator or administrator. This allows for more control over who joins the group.

It also ensures that the community remains high-quality and free from spam. It fosters a sense of exclusivity and trust among members, often leading to more meaningful interactions and higher engagement rates. Additionally, members of Private groups might feel more secure sharing personal experiences or insights, which can deepen the sense of community.

Choosing between Public and Private settings for your Facebook group depends on your goals. If your priority is rapid growth and lead generation, a Public group might be more suitable. However, if you aim to build a tight-knit, high-quality community with engaged and loyal members, a Private group could be the better option.

Visible Vs Hidden: Which would be most beneficial for your business?

This group type is simple but important. It’s about the visibility of your community among Facebook users.

Go to the Facebook group settings >> Facebook Hide group settings feature. There you’ll find the two options. Making your group type visible will ensure anyone searching the group can find it and join. But Hidden groups are only visible to current members of the community.

It is you as an admin or moderator will be adding members manually or by inviting them to your groups once you select the Hidden option.

A secret tip for you– setting your group type to Private plus Visible would be most beneficial for your business. It would help you grow a high-value community.

Benefits of Using Facebook Groups for Business

Imagine how awesome it would be to hang out with all your fellow Los Angeles Lakers fans on your group’s Facebook page. You can create the same fun and excitement with a Facebook Group for your business. But this is just the first of many benefits Facebook Group for Business offers to brands. Read on to learn more about the benefits and importance of using Facebook Groups for Business as part of your marketing strategy.

Let’s explore the benefits.

Helps to Generate Leads for Your Business

The very first benefit of Facebook groups for your business is generating and collecting emails. Even a minor can give you access to hundreds of leads. A grown group can further get you around thousands of leads– the top ten groups around the world have over 43 million members!

Now think even if your community has 10K members! That’s a magnificent number even for a mid-level business.

How to Leverage the Benefit

Leveraging the benefit will directly help you grow your email list or any other collection form of leads.

When business owners form their group, they may initially invite close friends or individuals with similar interests. The number of people requesting to join the group increases as it gets bigger. Owners of business groups construct membership questions to help determine whether a potential member will be a good match, but most business owners overlook the fact that these questions can be a great way to generate leads.

For instance, can incorporate membership email questions. From there, those emails will be a fantastic source of leads. Using Groupboss, you can automatically collect leads. A hassle-free process for Facebook business group lead collection.

So the strategy could be in the following steps:

• Identify and research which questions relate to your brand, group, products or services, and compel them in a convincing way to give away their contact information like emails and others.
• Set up the three questions for the community members.
• Start inviting members, or do group campaigns, or use referrals to join your community.
• Use automation tools like Groupboss so that you don’t have to copy-paste that information into other platforms like Google Sheets or your email marketing campaign platform like GoHighLevel, ActiveCampaign, Snovio.io, or another.
• Consider them as leads and start reaching out to them with validation.

Converting Your Online Presence into a Brand

If you've mastered SEO-optimized content and attract traffic from Google but at some point, you might be feeling a deeper connection with your audience is missing. That is exactly where the power of Facebook groups comes into play.

You already know lots of ways to convert your online presence into a brand. But it's not about adding another channel. Leveraging Facebook groups in this case is more of focusing on serving the target market and connecting with them on a large scale.

Moving from blog to brand means shifting to a dynamic– interactive online presence. It's about building a loyal community that engages with your content. Using insights from your Facebook group, you can create and sell products or services, gaining greater control over your business's future.

How to Leverage the Benefit

• Promote a free Facebook group through your blog or email list to establish a direct line to your audience. This space fosters real, unfiltered conversations and deeper dives into topics from your blog, podcast, and YouTube channel.
• Gain insight and engagement as your group becomes a window into your audience's world, revealing their dreams, fears, and frustrations. This firsthand feedback is invaluable for content and product creation, allowing you to understand what matters most to your community in real time.
• This direct feedback loop puts you ahead of those relying solely on keyword research. Spot trends, identify pain points, and craft content or products that precisely meet your audience's needs—sometimes even before they realize them.
• With a deeper understanding of your audience, create evergreen content that addresses recurring questions or struggles. This efficient approach builds a lasting content bank that benefits both new and existing community members.
• Personalize your language and offers based on group conversations to enhance your sales copy's effectiveness, leading to better conversions and a stronger brand connection.

Boost Audience Engagement and Increase Traffic

This is a direct approach that would benefit your business through Facebook groups. Groups help you connect with your audience and get them involved in your brand’s story. The more you get them engaged the more they will visit your all types of content– Blogs, podcast episodes, YouTube shorts or videos, website, live, etc.

This will give your business a heavy visibility boost and eventually drive growth. This simple approach sets the stage for your business to continuously engage, build trust with the audience, and ultimately drive sales.

The only hurdle for you to leverage this benefit out of Facebook is the Meta algorithm hurdle.

The question is, suppose you have made a post sharing a very important document that would convince your community members to engage, conversate, and overall juggle a curiosity to find out what is this about– how many members of the community will this post reach? As per the current algorithm, if your group has 1500 members, your group post is likely to reach around 33 members. Which is not quite convincing.

You have to work on that. Do research. An expert tip– Meta’s algorithm hates group posts with external links.

How to Leverage the Benefit

With Facebook Groups, you can more easily engage with your audience now. Even if you implemented email marketing, you had to reach every single person individually. Now you can bring their attention to a single platform.

You can start conversations and ask questions to get them talking about your brand. There’s a new feature in groups called Community Chat. It’s almost like messenger group chats but more organized and aligned with your community’s content and community members.

It’s also great to create a sense of community around your business by creating exclusive groups for fans only (such as an email list or loyalty program). This method will help you build value for your customers and generate leads from interested parties.

With Facebook Groups for Business, it’s easier than ever for you to start a group relevant to your business and customers. You can create multiple groups based on different topics or interests related to your business.

Offers the Customers a Place to Talk About Your Business

Facebook Groups for Business is a great way to give your customers a place to talk about your business.

You can create different groups based on the topics that interest them and then share content related to them. This practice will help you determine solutions to enhance your customer service or product offerings.

Or you can create groups more specific to your brand, like an exclusive group of customers who receive special discounts or access to new products before anyone else does. This will help you build value for your business while generating leads from interested parties.

How to Leverage the Benefit

You wouldn’t get the best out of this cope without a proper plan. The best planning you could try out following these steps and leverage the maximum from Facebook groups to grow your business:

• Create Targeted Groups: Segment your audience and create groups based on their interests or loyalty levels. If you already have an existing group, start focusing on creating a sense of belonging. Start making arrangements and share contents that make the group more relevant to the targeted audience.
• Engage Actively: Regularly share valuable content that would create curiosity.  The aim is to encourage discussions to keep the community active and engaged.
• Gather Feedback: Use discussions within the group to gather feedback on your products or services, helping you refine and improve offerings based on direct customer input.

Try establishing a supportive community around your brand. Gather valuable insights, and convert engaged participants into loyal customers and advocates.

Great for Training and Knowledge Management

You can also use Facebook Groups to train and manage a team. It has the ability to facilitate team training through interactive discussions and resource sharing. Your groups can enable centralized communication, essential for managing remote or distributed teams.

Following that community members can access training materials and track progress conveniently. Moderators can organize sessions, monitor participation, and provide real-time feedback.

Additionally, groups foster a collaborative environment for team members to share insights and best practices.

How to Leverage the Benefit

You can use Facebook groups to coach your employees and help them become more effective in their roles. This is especially important if you have remote workers or a distributed workforce. In that case, a tool for managing HR processes such as human capital management software is also useful to track employees' training.

It is also a great place to find industry experts and learn from them. You can use Facebook Groups to post questions about your industry and see who responds.

Facebook groups can be used as a platform for sharing content that you find valuable or interesting. Also, post videos or write blog posts that outline your best practices and then share them with your groups.

Use Facebook Groups for Customer Support

Facebook Groups is also a robust customer support tool. For small businesses and startups, it is common to use groups as customer support tools. Even there are a few large and mid-level brands that follow the same strategy.

Not only saves time and money but also creates engagement between the team and the consumers. Sometimes if the issue and support solution to the issue is shared in the group, the whole community would be aware of the situation. For example, in the future, if someone faces the same problem they do not have to go to support. They can just look up to that specific post.

How does this benefit your business? You do not have to pay that extra money for using other support tools. At the same time, you are saving money and increasing engagement within the community.

How to Leverage the Benefit

You can create a group for each of your products or services and then use that group to answer questions from people interested in purchasing something from you. This will allow you to provide better customer support and even allow group members to easily find answers if they’re having issues with their purchases.

In addition, you can use Facebook Groups to highlight the benefits of your products and services. You can share testimonials from other customers who have had good experiences with what you offer and provide links to any case studies or success stories you may have.

Provides Organic Reach Advantage

Facebook Group is also an efficient way to expand your organic reach on social media.

This tool offers one of the best ways to increase organic reach because it provides a forum for people to connect and share content without leaving Facebook. This means that your content will reach the people most likely to be interested in it.

It also allows you to engage directly with those individuals and build a relationship with them over time, leading to increased sales.

How to Leverage the Benefit

Leveraging this scope for your business is quite easy as Meta prioritizes posts from groups more than pages in newsfeeds. So your posts from groups have a better chance of reaching your target market compared to pages.

But don’t forget to post relevant content. It’ll inspire the community members to react, comment, and share. Those things will automatically improve your group’s organic reach. Ultimately your business’s reach. Aside from organic reach also, use other metrics like track reach, post reach, content reach, click rate, etc.

Consider using tools like Brand2, Keyhole, Sprout Social, Facebook Insights, and others to keep track of your post’s organic reach. These tools will also help you plan more effectively.

A Dedicated Space for Conversion

The conversion section is the last and most crucial part of your social media strategy. An effective conversion will direct your community members to a landing page, video, or other content that will help them take action. You’ll want to ensure that this section is easy to find by placing it at the end of each post.

By creating a group, you’re giving your customers a space to talk in real-time. You can use that space to present offers or other content to help them make purchasing decisions.

How to Leverage the Benefit

If you have an e-commerce store, you can promote discounts and sales within the group, making people more likely to buy from you. Or, if you run an online business that doesn’t sell products directly, then create groups around topics like marketing and customer service where people can ask questions.

Reduce Costs and Increase Revenue

Using Facebook Groups can reduce the cost of running a business. You won’t have to spend money on marketing campaigns or advertising, and you can save time by not having to respond to inquiries individually. Facebook Groups also offer valuable tools to help you manage your business more efficiently.

For example, you may find it easier to provide customer support using Facebook than other means. Using this online community can help you reduce your customer service expenses each month. In addition, Facebook Groups have features for increasing revenue.

You can also use them as part of an affiliate marketing strategy in which members share links with friends or family members who might be interested in purchasing something from your business (or someone else’s).

How to Leverage the Benefit

Overall everything we have said kind of supports this particular point. Following the previous benefits alone with help you leverage the benefit of reduced costs. As long as Meta is keeping groups free to use and you are deploying the right strategies with proper execution– Facebook groups will keep saving money for your business.

To be more specific:

• Cost Reduction: Utilize groups to minimize marketing expenditures and integrate with your customer support processes.
• Revenue Generation: Implement affiliate marketing strategies within groups to increase sales and expand your customer base.

By leveraging these capabilities of Facebook Groups, any type of business can achieve cost savings. Improve your community’s operational efficiency, and drive revenue growth effectively.

Key Takeaways

A Facebook Group can be invaluable for marketing your brand. It offers numerous benefits that your other marketing tools cannot provide. It also has the ability to attract new customers and engage existing ones with exclusive content and community.