Facebook Page Or Facebook Group in 2024: Which is Best For Your Business?

It’s easy to get confused in the digitized market of 2024–in the era of social media platforms, which one is suitable for your business or brand: Facebook page or Facebook group?

Facebook is the largest social media platform in the world right now and is likely to be in the future also.  Out of 5.17 billion daily social media users, there are more than 3.03 billion monthly active users of Facebook. By the end of this year, it is likely to increase by 3.08% or even more.

Moreover, there are many important features of this great social media platform. Many businesses and marketers are leveraging different features of Facebook, which are helping them to scale up their annual profits. Among all the features, the Facebook page and group are the most popular.

Both features are now heavily used for business and branding purposes. As a business owner, you can use any of the two features or both of them. But considering the current highly competitive market environment, the burning question is Which one to go for right now? Moreover, which is more profitable? Which can generate more money? Is a Facebook page easier to maintain than a Facebook group? Then which one requires more manpower, labor, and time to manage in 2024?

This blog is here to answer all those and more.

Reading this blog, you will come to know about Facebook pages and groups with their benefits and limitations. Here you’ll find the analysis based on the type of business you run (Startups, mid-level, influencer, enterprise, agency, limited group, etc) and which one is better in that case. Then, you can also be able to decide for yourself which will be perfect for you to start.

Facebook Page or Facebook Group: Suggestion Based on Your Business Type

Let’s have a look at the Facebook type to consider in 2024 based on business types.

For startups and small businesses, it’s clear that both can come in handy, however, facebook group to begin with is the best choice. But if you are a small business but not a startup, go for a Facebook page because approximately 70% of small businesses worldwide use Facebook Pages for marketing and promotion.

Without a doubt, running a non-profit organization- a Facebook group is the smart choice in the current market climate. Furthermore, they find utility in Groups for community building and supporter engagement.

The recent surge of influencers in the Facebook community is not unnoticeable. All of them start with a Facebook page first. Once they gain momentum- on reaching a certain number of followers, start making groups.

Furthermore, agencies around the world also integrate both platforms for client attraction and engagement.

Limited Groups ensure exclusivity and focused discussions which is why they often opt for Facebook groups. Additionally, sole proprietorships and partnerships lean towards Pages for professional representation, while corporations utilize Pages for global reach and engagement.

Facebook Page

Facebook is almost like a Facebook profile. But you can use the Facebook page publicly to reach more audiences. The members of your Facebook profile are known as friends, and the audiences of the page are called followers.

There is a certain limit up to which you can add people to your friend list, but the number of followers on your page can be unlimited. People who are going to like your page will see future posts on the page. Moreover, if you are running a restaurant business, you can post images of restaurant closing procedures, for example.

Some of the important benefits of the Facebook page are listed below

1. By creating a  Facebook page, you can reach a huge number of customers and potential customers.

2. Then you can lower your marketing expenses with a Facebook page. As there is a large number of people using Facebook, it’s easy to reach them. With a Facebook page, you can run ad campaigns based on your target audiences.

3. You can also manage customer support using the Facebook page. More people can further handle a Facebook page and reply to customers’ queries keeping their own identity hidden.

4. You are allowed to manage appointments with your clients on the Facebook page.

5. Additionally, you get the scope to analyze your competitors by looking into their pages.

6. You get the scope to manage the Facebook page from a separate dashboard.

7. You can the progress of your page activity from the page insights.

8. Facebook page helps to increase traffic to your website by adding your website’s link to the Facebook page.

9. Customer loyalty can be gained by posting valuable content on your Facebook page.

Key Facebook Page Statistics

• Over 70% of Facebook users view local business pages at least once every week
• The page with the highest number of fans is Facebook itself (216 Million).
• Moreover, the average Facebook page fan engagement rate is around 0.07%.
• There are over 60 million active Facebook pages (til 2019).
• Facebook brand page ads reach over 2 billion users.
• It started happening after the update of 2023. The good thing is it's happening to everyone’s page. You are not the only one dealing with low engagement horrors on Facebook.

Facebook Group

Groups are different from Facebook pages, where members of the group can share their opinions and knowledge based on the requirements set by group admins or moderators. Pages are managed by the page admin, editors, and administrators. Furthermore, the admins and moderators manage the Facebook group. There are two types of Facebook groups.

1. Public Group
2. Private group

A group owner can decide the type of group he/she wants to create. An admin can change different settings of the group based on the requirements.

Some of the important benefits of the groups are listed below

Facebook Groups are beneficial for many reasons. Some of the important aspects are listed below:

1. With a Facebook group, you will be able to make a better relationship with the group members by communicating with the group them from your personal profile. Your customers are likely to be your group members. So, Facebook works as a bridge of communication with your customers.

2. You can collect unlimited leads from the new joining members of your group. You can automate this lead collection procedure using software like Groupboss.

3. Moreover, Facebook group is a commonplace to learn from each other. Any group member can share anything according to group rules set by admins.

4. If you have created a group centering on your business, you can collect feedback and suggestions from the group members and improve your business.

5. Facebook group helps you to get more organic reach. Facebook algorithm is designed in such a way that the more engagement you get in your group, it will be shown at the top when someone searches for similar types of Facebook groups.

6. If you want, you can keep the group hidden and accessible to the members only. Facebook pages do not have this feature.

7. Using a Facebook group, you can build a community of like-minded people.

Key Facebook Group Statistics

• Over 1.8 billion people engage with Facebook Groups monthly, demonstrating their widespread popularity.
• Approximately 70 million admins and moderators actively manage these groups, indicating a significant level of user participation.
• More than half of all Facebook users are members of five or more groups, highlighting the diverse interests catered to by these communities.
• The largest Facebook group boasts approximately 7.5 million members, showcasing the potential for large-scale engagement within these communities.
• Facebook's algorithm prioritizes content from groups, friends, and family over brands and business pages, aligning with a shift towards more personal connections.
• Recent updates confirm that users will see increased posts from groups, friends, and family, while content from brands and mainstream media may be reduced.
• The primary demographic of Facebook group members falls within the age range of 25-44, indicating a broad appeal across different age groups.

Final Words

Both Facebook group and page have their benefits and limitations. Many business owners maintain both of these important features of Facebook. As a business owner, it’s up to you who decide which feature will be suitable for your business. But remember, you need to remain active to get more engagements in your group or page.