Social Media Platforms to Grow Your Business Presence

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Social media platforms are no longer about chatting with friends or sharing photos. Today, it has become one of the most powerful tools for businesses. This creates endless opportunities to connect and build trust with their audience.

Millions of people log in every day to check updates, watch videos, shop, or search for ideas. DataReportal social media statistics shows that, about 5.2 billion people are using social media platforms in 2025. That means 63.9% of the global population!

This means that social media platforms are not optional anymore—they are essential. They can help you reach new customers, keep existing ones engaged, and increase sales.

The below infographic shows the most popular platforms and what they are best for:

Top 10 Social Media Platforms

Let’s explore the top 10 platforms in more detail:

Facebook

​DataReportal finds that Facebook is still the largest social media platform, with 3.07 billion monthly users. It is versatile and works for almost every type of business. You can share text, images, or videos, create groups, and run high-targeted ads.

You can leverage the diverse Facebook community to drive conversions. To do so, create Facebook groups and collect leads with a Facebook group lead generation tool. That's it; you are set to go.

​Why it matters:

Connects people with friends, family, and communities.

  • Versatility with content formats—from text to live video.
  • Massive global reach via Facebook groups and pages.
  • Strong ad tools help businesses reach targeted audiences.
  • Combines personal networking with business growth.

Best Practice:

  • Leverage the benefits of Facebook groups to foster community.
  • Use Facebook Ad Manager to get massive global reach.
  • Run A/B tests on ad creative for paid social media branded campaigns.
  • Don’t rely on paid ads only; leverage organic posts to reach beyond.

WhatsApp

WhatsApp is a messaging platform with massive global adoption. It has 3 billion monthly active users. People use it daily for chats, calls, and media.

For businesses, WhatsApp Business brings convenient tools. It’s great for direct customer messages and order updates.

Why it matters

  • Secure, private messaging for daily communication.
  • Supports text, calls, voice notes, and media sharing.
  • WhatsApp Business helps companies give fast customer support.
  • Simple, fast, and reliable for personal and professional use.

Best Practice:

  • Keep messages short and clear.
  • Use templates for common replies.
  • Ask customers to opt in for messages.
  • Respect privacy and timing.

​Youtube

With 2.5 billion users in a month Youtube is the third largest social media platform for video content. It is the biggest of all the video sharing platforms since 2006.

In January 2025 YouTube ads reached 2.53 billion users. Morevoer, KEPIOS analysis indicates that YouTube ads reached 45.5 percent of the world’s internet users at the beginning of 2025.

Businesses use it for tutorials, product research, product demos, explainer videos, and ads.  Youtube is also one of the best social media platforms for search visibility, since YouTube videos often appear on Google.

Why it matters

  • World’s largest video-sharing platform.
  • Used for tutorials, reviews, education, and entertainment.
  • Helps brands tell stories and build trust.
  • Monetization options support creators and businesses.

Best Practice:

  • Be original, and get connected with the audience naturally.
  • Use clear thumbnails and titles.
  • Add chapters for longer videos.
  • Repurpose videos across other channels.

Instagram

With 2 billion monthly users Instagram is the best among visual social media platforms. Photos and short videos drive most of the customer engagement.

Instagram is a top choice for lifestyle, fashion, food, and beauty brands related product-based businesses. Built-in shopping features in an Instagram business profile make the buying journey short and simple.

​Why it matters:

  • A visual storytelling platform loved by younger audiences.
  • Features user-generated content, i.e., photos, Reels, and Stories.
  • Influencer marketing and shopping boost business growth.
  • Blends creativity, lifestyle, and commerce.

Best Practice:

  • Keep a consistent visual style.
  • Treat Reels as native content, not only ads.
  • Test product tags and link stickers.
  • Reply to comments and DMs without any delay.

TikTok

​TikTok is the leader among most trending platforms right now. It has exploded in popularity, especially with gen z users.

With 1.59 billion users, it is one of the most engaging social media platforms in January 2025. Users can share short, fun, and viral video content to get connected with the audience.

Many small businesses and brands are leveraging it’s direct in-app selling feature.

​Why it matters:

  • Short, engaging videos make content fun and viral.
  • The “For You” feed gives new creators a chance to grow fast.
  • Strong platform for connecting with Gen Z and young millennials.
  • Trend-driven content feels authentic and relatable.

Best Practice:

  • Jump on trends early.
  • Keep clips short and engaging.
  • Let creators lead the content.
  • Focus on authenticity over polish.

LinkedIn

LinkedIn is the leading professional networking platform, with over 1.2 billion members. Basically, job seekers and recruiters are the targeted audience. But now it's one of the most valuable social media platforms.

Now,  LinkedIn has transformed for creators, small business owners, and brands. Companies can share business insights, updates, and job postings. Also, LinkedIn delivers high-quality leads for professional audiences.

​Microsoft announced in their Q4 FY2025 earning reports, LinkedIn saw a 30% increase in comments and a 20% increase in video uploads this year. The company's revenue grew 9% year over year (8% in constant currency).

Why it matters

  • Top professional networking platform.
  • Ideal for hiring, career growth, and B2B businesses.
  • Consistency and meaningful engagement-friendly algorithm.
  • Powerful space to establish thought leadership through articles, carousels, and video content.

Best Practice:

  • Post case studies and lessons, not promotions only.
  • Publish long-form articles to boost authority.
  • Post during business hours for higher engagement.
  • Use clear CTAs for downloads, demos, or signups.

Telegram

Telegram is a fast-growing messaging app known for its privacy-first approach and flexibility. It has around 950 million users. It offers group chats, broadcast channels, and bots for automation.

Businesses use it to send announcements, create communities, and share exclusive deals. Brands can reach people without heavy algorithmic interference.

Why it matters

  • Known for speed, privacy, and large communities.
  • Channels and groups can host huge audiences.
  • Supports large file sharing and bots.
  • Popular for both personal use and business updates.

Best Practice:

  • Run a dedicated channel with exclusive content.
  • Use bots to answer frequent questions.
  • Keep moderation rules clear.
  • Respect user privacy; be transparent.

Reddit

Reddit is a hybrid discussion i.e.. part blogging platform and social media platform. It made up of thousands of niche communities called subreddits.

Reddit has about 606 million users every month. According to Similarweb rankings, Reddit ranked 7th globally in August 2025 with 4.1 billion visits last month.

People discuss almost any topic here. For businesses, Reddit is valuable for honest engagement, feedback, and targeted ads. Success comes from authentic participation.

Why it matters

  • Community-driven with topic-specific subreddits.
  • Honest, peer-to-peer conversations and advice.
  • Covers everything from hobbies to finance and tech.
  • Brands can listen and engage with niche audiences.

Best Practice:

  • Listen first. Join discussions as a helpful user.
  • Avoid direct sales language. Be authentic and useful.
  • Use AMAs to build trust and show transparency.
  • Collect real feedback via honest Q&A threads.

X (Twitter)

Twitter, now called X, has about 586 million users. X is popular for real-time updates, trending topics, and quick engagement. Brands use it to share news, launch products, or provide customer support.

According to ExplodingTopics report’s the average user spends 34 minutes and 6 seconds on X daily. And the extraordinary part is, approximately 1 in 5 X users are American which has huge business potential.

Why it matters

  • Real-time updates make it a go-to for news and trends.
  • Short posts encourage quick discussions.
  • Useful for customer support and brand announcements.
  • Connects individuals, businesses, and communities instantly.

Best Practice:

  • Post timely, byte-sized updates and news.
  • Use short threads to tell a longer story.
  • Pin one high-value tweet to your profile.
  • Add images, GIFs, or short videos to boost visibility.

Pinterest

Pinterest is a visual social media platform. It functions more like a discovery engine than a traditional feed. According to Statistica it has recorded more than 578 million users visits every month in the Q2 FY2025.

Pinterest works like a visual search engine. Users save “pins” (images or videos) to plan purchases and projects. It’s ideal for lifestyle, fashion, food, and DIY brands. It drives strong traffic to e-commerce sites.

Why it matters

  • Platform for discovery, planning, and inspiration.
  • Users are 7x more likely to buy products.
  • Visually rich Pins help businesses showcase products.
  • Drives traffic and sales through creativity.

Best Practice:

  • Use tall, high-quality images with clear text overlays.
  • Write keyword-rich pin titles and descriptions.
  • Link pins to helpful landing pages or product pages.
  • Use Rich Pins to show product details and prices.

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Why Is Social Media Important?

Social media is important because people spend so much time on it. Along with ensuring brand visibility, it shows that your customers are already active on these platforms.

Here’s why it matters for your business:

  • Reach: Billions of users make it easy to find potential customers .
  • Brand awareness: Regular posting keeps your brand in front of people.
  • Engagement: You can reply to comments, answer questions, and build loyalty .
  • Targeted ads: Tools like Facebook Ad platform help you reach specific groups .
  • Affordable marketing: Creating accounts is free, and ads are cheaper than TV or print.
  • Data and insights: Platforms show the interactions with your posts.

In short, it connects you directly to customers where they already spend time.

How to Leverage Social Media Platforms to Grow Your Business

Digital space is filled with hundreds of social media platforms. But that does not mean you need to try them all. Rather, you need to know how to leverage those specific platforms in the most effective way.

Pick two or three that align with your strengths, goals, and audience. If you wants max out of it, you must choose the right social media platforms.

If you are managing multiple platforms, you can leverage social media scheduling-tools. You can plan content, track performance, and stay organized at your ease.

Here is a step-by-step plan to make the most of the social media platform:

1. Define Your Social Media Goals

Decide what you want to achieve. Is it brand awareness, website traffic, or sales? Be specific. For example, instead of saying “get more followers,” set a goal like “gain 500 new leads this quarter.”

2. Determine What Channels Your Audience Uses

Not every platform is right for your business. Younger users may prefer TikTok and Instagram. Professionals spend time on LinkedIn. Research where your audience hangs out and start there.

3. Review Your Content

Think about what you can create. If you have exclusive visuals, Instagram or Pinterest is a fit. If you can produce videos, try YouTube or TikTok. Choose formats you can manage consistently.

4. Match Goals, Audience, and Content with the Right Platform

Align everything. For example, if you want B2B leads, LinkedIn is your best choice. If you want to connect with Gen Z through fun videos, TikTok works better.

You can also use tools to make the process easier. For instance, GroupBoss helps businesses or community managers collect leads from Facebook groups. This makes follow-up and conversion faster.

5. Plan and Execute Your Content Strategy

Create a posting schedule. Mix content types—educational, promotional, and entertaining. Use stories, reels, or live sessions. Repurpose those throughout the many social media platforms you have selected.

Most importantly, respond quickly to comments and messages. Over time, study which posts perform best and do more of them.

Start Growing Your Business Presence

Building your presence on social media spaces takes time, but every post helps. For your business marketing, start with a few platforms where your audience is active.

Understand user behavior and follow social media platform growth trends. Be consistent, listen to feedback, and keep improving your content.

With billions of people using social media, the best time to start building your presence is now.

FAQ

Q. What are social media platforms?

Answer: They are websites or apps where people share content and interact. Examples include Facebook, Instagram, YouTube, and TikTok. Businesses use them for marketing, ads, and customer communication.

Q. What are the top social media platforms for short-form video?

Answer: TikTok, Instagram Reels, and YouTube Shorts. Snapchat and Facebook Reels are also popular.

Q. How many social media platforms should my brand have a presence on?

Answer: Focus on quality, not quantity. Start with 1–3 platforms where your audience is active. Expand only if you can manage them well.

Q. What is the hottest social media right now?

Answer: TikTok continues to lead, especially for Gen Z.

Q. What are the benefits of social media marketing for businesses?

Answer: It increases brand awareness, boosts engagement, drives website traffic, and provides insights into customers.