Social media has become part and parcel of business growth. Almost every type of business has a social media presence. Social media is one of the easiest ways to showcase your brand to your audience. This easy way becomes harder if you fail to manage social media properly. This article has tried to accumulate some of the best social media management tips.
Let's take the useful social media management tips that are useful for us and start leveraging our social media channels.
Tip 1: Automate Social Media Posts and Save Time.
By Omar Nasif,
Chief Marketing Officer at Groupboss
Businesses use various social media platforms to promote their brands or products. This a great strategy to get more exposure to your business. You need to post regularly to your social media profiles, pages, and groups. It will take time if you want to post on all those social media channels one by one. I would suggest you automate the social posts. Facebook now allows you to schedule posts in pages and groups. However, using social media automation tools, you can schedule posts in various, cross-post, check insights, and many others. There are many social media automation tools like Nuelink, Social Bee, Missinglettr, PromoRepublic, etc.
By automating your social media posts, you can get more business traction and save much of your time. Utilize the saved time in other business activities.
Tip 2: Engage with the Audience and Track Success
By Hasan Abir
Growth Marketer at Apploye
We've been using social media to advertise our business and talk to people who might be interested in it. We've built a strong profile on each platform by ensuring our profiles are full, visually appealing, and include important information like our website URL, business hours, and contact information.
We share useful content like blog posts, infographics, videos, and other things that show off our expertise and help our audience solve problems. We also interact with our audience by replying to their comments, messages, and reviews. This shows that we hear them and care about what they say.
Lastly, we keep track of our social media analytics to see how we're doing and make decisions about our social media strategy based on the data. This lets us know what is working and what isn't, so we can change our approach as needed.
Tip 3: Strategies for Consistent Engagement and Effective Marketing.
By Fahim Morshed
Growth Marketer at Receiptmakerly
For an online venture that has wanted to thrive for years, existence in social media is imperative. However, an unengaged idle social media platform for your business can throw you out of the competition. That is why posting consistently and engaging with the audience in real-time is a way that can light up the name of your venture.
Being desperate to sell your product and adding a call to action in every post can vex the audience and dissuade potential customers. It would be best to post a few updates that don't contain the selling intent.
Try delving into your audience's psychology to learn how they perceive your business. Use the insight to develop visuals that attract. Nothing would be more disappointing if you're extraordinarily persuasive in your post with mediocre visuals that turn down the audience.
Lastly, be analytical and calculative while measuring the KPIs. Revamp your strategies if needed. Make the investment worth it by being selective at posting and finding trends in your data to get the best time for posting updates.
Tip 4: Post on the Right Platform
By Petar Kostic
CEO and Co-Founder at Brush Galaxy OU
For anyone running a business, it's easy to be blindsided by the number of social networking sites mushrooming. You have FOMO thinking about being unable to create an account and post on the latest available channel. The truth is you don't need your fingers in every pot. You only need to find the channels that get you the best return for the time spent there. For B2B sites, the best platform may be LinkedIn or Twitter. I've been using LinkedIn every day for the last few months and have witnessed great engagement and click-throughs. The same goes for Twitter. Find out what works for you and post there.
Tip 5: Focus on Social Post Engagement
By Gaurav Sharma
CEO & Founder at Attrock
Engagement is the most priority for marketers through their social posting. For this, you need to follow below tactics:
Prioritize short-form videos. Reels, YouTube Shorts, TikTok: They've all got insane popularity and can drive lots of engagement. Double down on your efforts and churn out more short-form content to drive growth.
Whether you're a B2B or B2C business, ensure you're not restricting yourself to a single platform. Also, ensure you're consistently going at content creation. It's the only way to drive more engagement.
Making a mark without engaging with others in your industry is difficult. Connect with other creators and brands and create content together. It's a great way to tap into the combined audience.
Create a content calendar in advance by using ChatGPT prompts. It's the easiest way to come up with content ideas. Use it to your advantage by identifying hooks that can help you generate engagement.
Tip 6: Make a strategy to boost social media engagement
By Arsal Chaudhary
Growth Marketer at Wellyx
There could be several reasons for low engagement on social media posts. A half-baked social media strategy or social media algorithms are the main reason for low social media engagement. But it's never too late to make the mends, improve the social media strategy, and grasp your audience's attention.
Here are some tips to help you create and run social media better than ever.
- Create social media calendar and follow it
- Share informational blogs and posts
- Ask questions with creative content
- Respond to your followers promptly
- Use hashtags to reach a wider audience spectrum
Tip 7: Leverage TikTok’s Audience to Increase Brand Awareness
By Natalia Márquez
SEO Expert at Clickittech
TikTok is one of the fastest-growing video-sharing platforms, with approximately 1.2 billion active users. Create and share short and informational videos on the TikTok account. You need to post regularly to create a viewership for your brand or business. Post videos at peak times to create a habit for your main audience. Interact with your audience, and engage with likes and comments on your profile and videos. Create relationships or invite collaboration with other similar businesses or influencers to build a community.
Get ideas from popular videos and keep the video length short and precise so that it achieves its goal. Another way to skyrocket your views is to join the challenges and trends on TikTok. But make sure these trends align with the interest of your audience and the brand. Also, you must use hashtags with your short videos to enable others to find your video when exploring the hashtags.
Tip 8: Interesting & Engaging Content with a Hint of Creativity
By Srishti Panwar
Growth Marketer at ZeroAdo
Let's get real; social media thrives on visuals. If your social media posts cannot grab the attention with the visuals at first glance, you will likely lose some engagement even on highly informative content. However, this does not mean you will compromise on the quality of the information. If the visuals are striking, but the information is sub-par, the result would again be the same - loss of engagement!
With content and visuals, another factor that you should consider is interest. Is your information captivating? Will it intrigue the reader? Is it relevant? Ask yourself these questions, and you will know whether your post is worthy.
Build your social media strategy around providing value to the user with every single post. Furthermore, the value should be added in the form of 3 spectrums - Great creatives, even better content, and catering to your audience's interest.
Stop being desperate for engagement on social media. Instead, spice up your social media with value-adding content & engagement will automatically fall into place.