A social media proposal is a necessary tool for freelance social media marketers and marketing agencies. Essentially, it helps you to propose your services to potential clients such as companies, small businesses, and even independent entrepreneurs.
But how do you write a good proposal? It needs to clearly explain what you can do and how you can do it as well as illustrate the obstacles, budgets, and goals that will be involved. Without further ado, here’s how to write a winning social media proposal.
Fourteen Tips to Write a Winning Social Media Proposal
1. Establish Their Goals
First, you will need to establish the business and social media goals of your potential client. You need to understand the vision of their business before you can propose your services in a way that will fit their needs, abilities, opportunities, and more.
If it is possible, try to schedule a meeting with them to discuss the matter and get to know them better. But if it isn’t possible, then you will need to do your own research. Look for information on their brand image, ideal customer, competition, social media activity, marketing tactics, etc.
2. Research Their Target Audience
Speaking of your potential client, the first steps you will be taking when writing your social media proposal will heavily rely on how well you understand their business. This is why you need to research their target audience thoroughly and find out who their customers are.
If you want to reach a new market and a new audience that they aren’t targeting yet, you will also need to prove that it is worth marketing to those people. You should also understand your own abilities as a social media marketer and carefully assess whether you will be able to achieve what you are proposing to your potential client.
3. Identify Their Competition
Identifying your prospective customer’s competition is one more important step you should take to prepare for writing your social media proposal. Your client’s competitors are smart, but you will need to be smarter to promote your client effectively.
That’s why you need to know all the competitor brands and understand what they are doing on social media right now. If it is possible, try to track the performance of their recent campaigns and compare it to the performance of your potential client’s recent campaigns. You should also compare the marketing tactics they use.
4. Audit Their Social Media Accounts
Likewise, you will need to audit the social media accounts of your potential client to have a better idea of how good your client is doing at the moment. Perhaps they already have a strong social media marketing team and you are simply wasting your time trying to propose your own services to them.
If you see any issues with their social media accounts, you will need to use them in your proposal to highlight how you are planning to solve the problems. Moreover, you should also look for the opportunities that your potential client is currently missing out on.
5. Write Their Social Media Strategy
Though you will be discussing your potential client’s social media strategy more in-depth already once you start working with them, it is still worth writing the strategy already as an example. You don’t need to go into much detail because you don’t have all the information yet (you only have your own research), but you should still do it already.
If you don’t know how to write a social media strategy without knowing your client’s opinion, you can get the help of an experienced writer from the writing service Trust My Paper. It will be easier to write your entire social media proposal when someone is helping you with at least a part of it.
6. Include an Introduction and Overview
Once you start writing your social media proposal, you will need to make sure that you aren’t skipping any essential sections that need to be included in it. The first section should be the introduction followed by an overview.
In the introduction, you will need to talk about yourself and your services. In the overview, you can briefly talk about your social media proposal. Essentially, you can summarize the main points you are making in the proposal.
7. Explain Problems and Opportunities
The next two sections will have to explain the problems and opportunities you see for your potential client. You will already know this after doing all the prior research explained earlier. Of course, you still lack some information that you can only get internally from the business itself, but you still have a good idea of the client’s problems and opportunities.
Don’t forget to explain how you plan to solve the problems you see and use the opportunities you have identified. You need to demonstrate how your services particularly will help your client with their problems and opportunities respectively.
8. Set Goals for the Campaign
Next, you will need to set goals for the social media campaign you want to set up and execute for your client. You need to be specific with the goals and explain how you will be measuring success (i.e. which metrics you will use for each goal). Consider using the SMART approach for setting your goals – make them Specific, Measurable, Achievable, Relevant, and Timely.
9. Discuss the Scope of Work
One very important aspect of your campaign that you will need to discuss is the scope of work you are planning to do. You might simply want to launch a campaign, or you might want to do some social media monitoring. Perhaps you even want to launch an ad campaign. All of this should be discussed in your proposal.
10. Outline the Timeline and Milestones
After discussing the scope of your work, you will also need to outline the timeline for it and set the milestones you plan to achieve. You can check reviews of writing services at All Top Reviews to find a good writer that will help you with this section as it can be particularly challenging to write.
11. Show Your Proof of Work
Though some social media marketers skip this section because they don’t think it is important, you should actually always show your proof of work in social media content writing and marketing. After all, this is how you persuade your potential client to hire you. Provide case studies and examples of the work you did in the past as well as the results you achieved (e.g. past campaign outcomes).
12. Include the Payment and Terms Section
In a short but important section, you will need to include the payment details and terms. This is where you explain how much your services will cost, how you want to be paid, and how you and your client can cancel the contract in case the need for it arises.
13. Inform Them About Their Next Steps
At the end of your social media proposal, you can include one more short section where you inform your potential client about their next steps. You can add your contact information here and tell them what they can do next. For instance, they will need to get in touch with you to discuss the adjustments in your proposal and start working on the agreement for your work.
14. Proofread, Edit, and Send
Last but not least, make sure to proofread and edit your proposal before you send it to your prospective customer. Identify and correct any factual errors, and then look for linguistic mistakes to correct them as well.
To sum up, a truly good social media proposal needs to consist of several key elements and should clearly explain what you are proposing. By following the tips in this article, you can start writing better proposals and finding clients for your social media marketing services faster.