Social media was once a go-to place to meet online friends. It has been growing rapidly and becoming a potential marketing channel for businesses to expand their reach. Among all the available content types, social media videos seem to become preferable in users’ feeds.
That all said, not all videos can perform well on social media. Each of them has their own way of delivering messages. In this article, we’ll list some top-performing social media video types for you to create.
High-Performing Social Media Videos to Create for Your Business
There’s no such thing as one-size-fits-all social media types. What works best for you is the one that brings you the result you’ve been looking for. Here are some engaging social media video types you should consider creating to skyrocket your overall social media marketing:
Explainer videos are well-known for their conciseness. Many businesses opt for this type of social media video to communicate how something works in a simple and engaging way. This type of video works best for various purposes, such as YouTube marketing, TikTok, Instagram, etc.
Animation is often involved here. It can effectively break down even more complex topics by creating illustrations that real-life cameras can’t afford to do. Therefore, the explanation can be more enjoyable, and the messages become more snackable for social media users of all ages.
So, if you want to educate and entertain your audience, animated explainer videos can be your go-to.
Product Demo Videos
We can't talk about social media videos without mentioning product demo videos. This type of video focuses on providing details of a product to generate social media users’ trust and convince them to make a purchase.
The whole point is about showcasing your products or services in action, highlighting their features and benefits.
In other words, this type of video makes it so much easier for all social media users to see the effectiveness and quality of your product. That’s how they set clear expectations and have a solid grasp of how your product actually works before they even hold it.
Once they know what to expect, it’s quite easy for them to understand the reason why they should have your product. Thus, they’re motivated to make a purchase, which can increase your conversion rates.
When people know what actually happens behind the scenes, they will think of your business as a more approachable, friendly, and not faceless one.
Behind-the-scene content videos put a face on your business so that your audience can connect with the human side behind the brand.
You can use the behind-the-scene video to showcase your team at work, give a tour of your office or production facility, or reveal the creative process behind your products or services. Behind-the-scenes videos create a sense of transparency and authenticity.
Among all those social media videos, this one video type helps foster a deeper connection with your audience. And what happens next is that you’ll have increased engagement, more brand loyalty, and a positive perception of your business.
User-Generated Content (UGC)
UGC video is one of the most genuine social media videos that is created by your followers, customers, or social media users themselves. They showcase their experiences with your product or service.
You can say that they willingly become advocates for your brand without you having to pay for it. Whether you’re in the fashion and beauty business, this can be a great marketing strategy.
With a sense of authenticity and relatability, this type of video is a powerful medium for social proof. They’re doing a great job at giving audiences reasons why they need your product. It showcases that your product is worth buying by demonstrating that real people are actually enjoying and benefiting from your products or services.
Since you repost or reuse the video uploaded by your customers or social media followers, you can also foster a sense of community and engagement around your brand.
It makes you seem like you value and appreciate their positive experiences– which later can lead to creating a positive brand image and strengthening customer loyalty.
With live-streaming videos, you can interact and engage with your audience in real-time. It can be a Facebook group live or on any other platform.
The real-time interaction allows you to build stronger relationships with your audience. It increases engagement and creates memorable experiences that leave a lasting positive impression.
From hosting Q&A sessions to next event promotion to even product launches, you can answer their questions in a matter of seconds.
Not to mention that live videos can be repurposed as on-demand content. It can extend their reach and value even after the live session ends. You can make some clips from the whole live-streaming. Then make it an informative piece of social media content for your audience.
How to Choose the Right Type for Your Social Media Videos?
It’s always best to diversify your social media videos by leveraging all of the video types we’ve mentioned above.
Let’s break down some actionable tips on how to choose the right video types for your audiences:
Research Your Followers
Before you create any video content, ask yourself, “who the social media video is for?”
In this case, you need to research and analyze your followers or target audience. It will help you to gain insights into their demographics, interests, and behaviors. This will help you understand what types of videos are more likely to resonate with them.
For example, if you target younger audiences, fun and authentic videos like behind-the-scene or UGC can be the best options.
Align with Your Goals
Consider your marketing objectives and the specific goals you want to achieve through your social media videos.
Whether you're out to make your brand famous, score big sales, or turn fans into fanatics, picking the right video styles that match your goals is like adding a turbo boost to their awesomeness.
Learn the Platform
No social media platforms are worked and created the same. What works well on YouTube doesn’t always guarantee that it will work great on any other social media platforms.
That means different social media platforms have their own video formats and audience preferences. Take into account the platform you'll be publishing your videos on and tailor your content accordingly.
For instance, short-form videos may work well on platforms like TikTok or Instagram Stories, while longer-form content might be better suited for YouTube, Facebook, or LinkedIn. Or it can be an OTT platform, where your target audiences roam around.
Adapt to the Content Style
Pay attention to the content style that resonates with your audience. Are they more responsive to humorous, educational, or emotional content?
Cracking the code on what they love will guide you to pick video styles that match their vibes and spark those perfect "Aha!" moments you're aiming for.
Take Your Social Media Videos to the Next Level Today
Social media videos don't come in a universal size. Every video style has its distinct approach to conveying messages and achieving specific goals. With the five top, high-performing social media videos above, you now have an idea of the diverse options available to you.