Are you thinking we explore why you should hire a social media manager? Having a strong social media presence is essential if you want to connect with your target audience and build an online brand.
That said, in a busy working environment (whether your business is big or small), often personal branding gets forgotten about — or at least, isn’t given the attention it needs.
So, what’s the solution? Hiring a social media manager is a good way to foster engagement and build an online community for a business. This person would be responsible for the business's social strategy.
In this blog, we explore why you should hire a social media manager. Let’s get started.
What does a social media manager do?
When you hire a social media manager, that individual essentially becomes responsible for overseeing and implementing the social media strategy for your business.
Their primary role is to effectively manage and promote the company’s brand and message across various social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and more.
A social media manager’s key tasks include:
- Developing a social media strategy aligned with marketing goals.
- Creating or briefing engaging content for social media platforms.
- Managing day-to-day activities, monitoring and responding to interactions.
- Building and engaging with the online community.
- Analyzing metrics and generating reports to make data-driven decisions.
- Planning and executing paid advertising campaigns.
- Collaborating with influencers for brand promotion.
- Handling crises and managing online reputation.
Overall, social media managers play a vital role in building an online presence, driving brand awareness through videos, and supporting marketing goals.
Why hire a social media manager?
If you’re struggling to manage your social media presence alongside your other work, or perhaps you need an expert who can improve your ongoing efforts. In this case, choosing to hire a social media manager is a great decision.
There are plenty of hiring options to consider, too. Hiring someone to work in-office might be the best option for larger businesses.
Small businesses or startups might consider hiring a social media manager remotely to be a more cost-efficient solution, which also enables you to widen your talent search (Remote’s guide to hiring in the UK is a great resource if you’re looking to hire remotely).
Don’t let your business miss out on the unique opportunities that social media offers. Here’s why you need to hire a social media manager:
1. They know how to create an effective strategy
Of course, reaping the benefits of using social media for your business requires an effective social strategy. It encompasses your content strategy, advertising strategy, and so on. There’s no sense in simply posting anything and everything in the hope of engaging your audience. Getting social media right demands ample planning and research.
An experienced social media manager will have the knowledge and expertise required to develop comprehensive social media strategies. It aligns with the overall marketing objectives and target audience of a business.
Everything from research to data analysis to posting content will be overseen by your social media manager. Your followers won’t double overnight, right? But the right strategy will certainly steer your business in the right direction for long-term growth.
2. They know which platforms are most suitable
Not every social platform will be suitable for your business and target audience — while many businesses assume that having a presence across all platforms is a must, this is a misconception since every platform attracts a different audience and has a different purpose.
When you hire a social media manager, they’ll identify which platforms are best suited to your user demographic, industry, and brand profile.
For example, perhaps TikTok isn’t where you should be posting content, but LinkedIn is. This strategic approach ensures that businesses make the most of their social media presence. It helps to reach their target audience where they are most active and maximize the impact of their messaging and campaigns.
3. They know how to interpret analytics
Posting great content is only one part of a good social media strategy. Analytics — while not quite as appealing — are equally important because they enable you to make data-driven decisions and identify opportunities.
Social media analytics can tell you everything from where your audience is located, to how many people you’ve reached, to your overall performance over longer periods. They can also help identify the most opportune times to post content to create engagement.
4. They know how to establish the right online branding
Branding plays a huge part in creating a connection between online consumers and your business. That said, if your messaging is off or you’re unable to represent yourself in the right way, the impact can often be negative.
However, you can avoid this when you hire a social media manager who knows how to establish the right online branding.
For example, perhaps adding humor to your content will help create more engagement, or maybe your brand should present itself as very professional. Either way, branding matters. This is something that needs to be nurtured over time, and having a social expert on your team makes this possible.
5. They know the latest trends
One of the biggest social media mistakes businesses make is failing to stay relevant.
It’s super important to know the latest trends. Consumer demands and expectations shift so quickly online. It’s part of a social media manager’s job to keep up with these!
For example, video content has become one of the most popular and effective forms of content on social media, and being able to use this to your advantage could boost engagement.
Moreover, knowing the latest trends ensures that businesses are not only present on social media but can actively participate in conversations and discussions that are relevant to their industry and audience.
6. They know how to convert and engage audiences
A social media manager knows how to keep your content engaging, and knows how to use strategic calls-to-action to achieve their desired result.
They leverage their understanding of the platform algorithms, user behavior, and trends to optimize reach and engagement so your content can reach and gain the attention of many users.
Social media plays an important role not only in creating engagement but in building sales and leads. A social media manager knows this and can tailor your content toward driving conversions.
Engagement comes in different forms — including likes, comments, shares, follows, and ultimately, conversions — and an experienced social media manager will be able to maximize the impact of your social content to drive this.
How to hire a Remote Social Media Manager?
To hire a remote social media manager, start by defining your requirements and writing a detailed job description. Utilize remote job boards like Remotewokr to post your listing and attract qualified candidates. Review applications, conduct interviews, evaluate portfolios and references, and assess candidates' social media expertise. Consider assigning a small task to test their skills. Once you've made your decision, negotiate terms, provide onboarding materials, and set clear expectations. Regularly evaluate their performance and provide feedback for continuous improvement.