Facebook groups are the most underappreciated marketing technique in creating engagement and leads.
Facebook groups can produce direct leads and perhaps sales if adequately advertised. All you need is a high rate of engagement, where people share, discuss, respond, and begin purchasing from you — and it's all free!
So, how do you make Facebook groups with a high level of participation & engagement? To engage people with your Facebook groups you have to share interesting stories and news. For this, you can take the help of a content writer or expert essay writer help too. However, there are other Facebook group engagement ideas which you can also use to engage your audience.
All of this is covered in this blog.
What is a Facebook Group?
Facebook groups are a way for people with similar interests to communicate. You can start a group for anything: a family reunion, a sports team after work, or a book club. A group's entire purpose is to communicate, share, and jam on a particular subject.
Please keep in mind that this isn't a Facebook page. Pages and groups are not the same. ⛔⛔
A page is used to promote your company. Interacting with a community is done through a group.
The variations between profiles, pages, and groups are listed underneath.
Source: Neil Patel
Why Should You Create a Facebook Group?
Facebook groups are a great way to promote your business while getting loyal followers. As a result, every business owner should develop niche-related organizations and cultivate their target clients.
When people introduce themselves, they feel valued, and they perceive the entire group as a family, which makes it simpler for them to communicate with the members in the future.
When you use Facebook groups, you can build a loyal family and a community of people who share your interests. By doing this, you'll improve user interaction and, consequently, conversion rates. Sit back and focus on promoting the group if people interact with one another and everything is going well. To take a business to the next level, Facebook groups have a lot of potentials.
How do you create a Facebook group?
To create a group, if you need to follow the following steps:
➤ Click on the top left of Facebook and click on the Groups.
➤ Create a new group.
➤ Enter your group name.
➤ Select the privacy option. If you selected private, select whether to make your group visible or hidden.
➤ Add people to your group.
➤ Click Create.
Adding a cover photo and a group description to facebook group is the first step in personalizing it.
Note: We highly suggest that group admins disclose any commercial or business affiliations personalized and keep the group up to date if affiliations change. Change the group description and make an announcement to keep the group current.
Which facebook group privacy is better?
Confidential information exchanged within the confines of one's private group can only be seen by other group members. Choose a private group if you want to keep things confidential while still allowing others to talk safely.
Facebook groups are no exception to the rule when it comes to spam. Your group's objectives may degrade if you allow anyone to join and begin bombarding your members with promotional posts.
As a result, it is best to keep your group private and only allow those people who fit your niche and share your enthusiasm to join.
The best Facebook group engagement posts ideas
We have learned about the the process of creating a facebook group. Now, let’s dive into the main content and some of the best strategies to increase Facebook group engagement.
You show the new group members they are in the right place by creating a facebook group welcome post. You are making them feel at ease by connecting with them.
They will be happy to open up to you and share information that will benefit your business and others. Consider recent members as new. This number is visible in your group discussion view. Writing a welcome post under the 'Members' tab automatically tags all new members.
All that remains is to personalize the post. You can do this by asking members where they are from, what they do, etc.
According to most admins I spoke with, that quickly makes newcomers feel valued and included.
2. Facebook live
Facebook Live lets you live-stream events, webniars, and parties. Viewers can use a phone, computer, or TV to watch. Any Facebook profile, Page, Group, or Event can go live. The group's privacy setting determines who can see your live video.
In a Facebook group:
- Select the group you want to share live from the left menu from your News Feed.
- Click on write something.
- You will see a Live Video Camera and Eye Icon on the add to your post region.
- Select from the menu to Go Live Now or Schedule a Live Video Event.
- You need a title and a description! Other options are tagging friends, checking in, or adding a feeling or activity.
- Bottom left: Go Live.
3. Make use of the influential power of storytelling
"Stories are a communal currency of humanity."
An incredible method to captivate your audience is through storytelling, mainly through visual storytelling. Create facebook group post that tell a story that fuels the enthusiasm that all members have in common with one another.
4. Run contests and conduct polls
To figure out what my members wanted to see, I asked them.
There is nothing better than having a poll or a quiz to keep people interested. When you ask people for their thoughts, you get them involved. It should be a cinch.
Posting a poll, survey on Facebook, or quiz lets people quickly share their thoughts, and people start talking to each other almost right away. One of the best ways to use a poll is to figure out what's going on in your field and make a poll based on it.
To create a poll in a group:
- Tap in the top left of Facebook and tap Groups then Your Groups, then select your group. If you don't see Groups, tap See More.
- Tap Write something & select more.
- Scroll down and select Poll.
- Enter a question and add options for group members to select.
- Tap Post.
5. Post a picture with a quote
Picture quotes work wonders for engagement. It's perfect for your Facebook group marketing plan!
Then add an encouraging or humorous statement on a simple photo. After that, share it with your members and watch how they react.
The idea is to discover photographs that fit your group's genre. Before using any image, consider your audience's preferences. A wrong image choice could backfire. Please keep it simple.
6. Post during the most engaging moments of the day
It might be a question in your mind, "How can I enhance Facebook engagement?". The group admins should give posts randomly and observe when they get the maximum feedback or engagement.
You can also get this data from the Facebook group insights.
7. Asking Questions
Posting direct questions is a straightforward but effective technique to get the dialogue started. When you ask a question, consider it a call to action, which encourages individuals to enter into the conversation and contribute their ideas right away.
Image-based questions are those in which an image is presented together with the question for people to understand the question more readily. Along with other types of question patterns, image-based questions will always attract the most for sure. 👊👊
8. Use the “Edu-tainment” Posting Strategy
Facebook prefers content that combines education and entertainment, or “edu-tainment”.
Posting should be done 1-2 times per day. When we only share one piece of content per day, we are forced to share the best of what we have rather than everything.
The Facebook algorithm will perceive your posts as high quality if they receive positive and higher engagement.
9. Like, Comment, and Respond to other’s post in the group
If you want to see a rise in group participation, you must keep your guard up. Like, comment and respond to other members on a regular basis as a group administrator. People will feel more at ease doing the same, which will lead to an increase in participation.
10. Rehearse your Facebook group's most popular posts to increase engagement
In addition to promoting your most popular posts, you may repost them. Reposting will assist you in extracting more value from your content. Whenever you share a piece of valuable, high-quality material, it has the potential to produce double the amount of reach and engagement as the original post (and sometimes more). Reposting doubles the worth of the content you're sharing.
For example, we first put a blog post as a link with a list as the caption, and then we published it as a post. Instead of republishing the top-performing post in its current form, tweak the content slightly. There are a variety of techniques you can use to make it appear new again:
- Include a video.
- Include a photograph
- Inquire about something
11. Host offline events
Holding such events is a great way to bring your members together, foster a sense of belonging among them, strengthen your group's mission, and convey it to members personally.
12. Send emails to Facebook group members
You are probably thinking how you can send emails to your Facebook group members. You will need the emails of your group members first. No worries, it is now easy to get the emails of your Facebook group members easily.
Once you have the emails of your group members, you can now send important updates of your groups members inbox using email marketing autoresponders like Mailchimp, Activecampaign, GoHighLevel and many more.
Generate Leads With Groupboss from Your Facebook Groups to Ensure Better Engagement.
You can get the emails of your Facebook group members with simple techniques by adding questions to the group.
We have detailed guidelines on how to collect emails from the Facebook group.
13. Opinion Post
You may believe that asking your Facebook group for feedback is the same as asking them to assist you in making a choice. On the other hand, the Opinion Post is when you question your group about something generic or industry-related, not necessarily your company. "What are your favourite podcasts?" you can ask your group. "What is the most impactful book you've read this year?" or "What is the most influential book you've read this year?"
These sorts of questions are simple for your group members to respond to, and they allow them the chance to reveal something about themselves (which we all like!) to make them feel appreciated. Another advantage of soliciting comments is that members of the group may discover others who have similar interests, allowing them to communicate and engage with one another. It's as though they've met a new best buddy!
14. Give away posts
I came across a few innovative, outstanding, engaging ideas that increased interaction with the group members, and they captured their group members like nothing else!
Giveaways, in my opinion, are one of the most effective methods to draw the interest of an already engaged audience. This greatly stimulates the members, and they get the benefits. The certification and recognition make them feel unique, piques their interest in the forthcoming challenges, and inspires them to do even better.
15. Discount Campaign Posts
Yes, it is effective. This form of advertising makes group members feel special and as though they have exclusive access to something important.
People are becoming increasingly eager to take advantage of bargains that are only accessible for a short time. After all, tying an offer to a certain time or availability makes it more appealing to potential members.
16. Using Facebook group rules, members may be told what they can and cannot post
Putting rules in place in your group gives members clarity and a feeling of direction about what is expected of them in the group. The kind of postings that should/should not be anticipated. The maximum amount of hashtags that may be used in a single post.
The kind of behaviour that is not acceptable (such as insulting remarks, hate speech, or bullying) can be written as a post for more clarification.
To Wrap Up
Facebook groups are an accessible way to expand your customer base. To increase the likelihood of conversion, we can quickly build a community of people who share the same passion.
We can't just expect a high rate of Facebook group engagement at the first go.
Instead, we should create a Facebook group, grow it with Facebook group engagement posts, add value, curate it, and generously nurture it. Thereby, we can expect better rate of Facebook group engagement.
Sami is a content writer & loves to read. He enjoys writing about topics such as productivity, viral marketing and growth hacking. Allowing himself to create his unique visual style, but still allowing people to recognize it.