Social media backlinks refer to any link from a social media website or page to your site. A Social Media Backlink can be placed inside a post, in the comments, or on user profiles. It can also be shared directly on the feeds of sites like Twitter, Facebook, Reddit, and Pinterest.
Why Are Social Media Backlinks Important?
Several factors determine whether or not your website comes up in search engines. Backlinks rank among the most important.
Link building is like an endorsement or a vote of confidence from a publisher. They are essentially telling their readers that they trust and recommend your content or product.
Link building can be complex, especially for startups and small businesses. However, it is crucial if you desire to increase your SEO performance. To stay ahead of the competition, you need to keep earning high-quality backlinks consistently.
The first step to link building is knowing the types of backlinks that will boost your website's ranking. This will help you decide what strategies to adopt. Knowing the type of backlinks to go after also helps to streamline your efforts toward what works best. The next step is to figure out the quickest ways to get them.
How to Gain More Social Media Backlinks Quickly
Many traditional link-building strategies can sometimes be time-consuming and involve much work. But by making a few adjustments to your current social media activities, you can start gaining a lot of links organically. Here are 10 strategies for gaining social media link-building quickly.
1. Create Great Content
Creating great content never goes out of style. It is one of the most effective ways to get backlinks on social media. Great content sells itself by being shared over and over again.
Focus on creating content that is evergreen and that will always be relevant. "How to" contents work really well. Once you notice that a piece of content is getting high engagement, build on it. Ensure that everyone who visits your profile sees it by pinning it to the top of your feed.
Ensuring that many people see your content increases your chances of getting more backlinks.
2. Make Use of the Right Keywords
Understanding your audience and language is integral to growing your brand. People like and trust you when they can relate to you.
So ensure that you understand what words your readers use when they search for information. Then tailor content around these words. This ensures that your posts come up when they search.
The more people who see your post, the greater the engagement. And the more people like and engage with your posts, the higher the likelihood of linking back to them. Keywords are great link builders, so use them to your advantage.
3. Get Active on Quora
Quora is another amazing platform to build your relevance and gain backlinks. Readers are always asking questions about issues that are important to them.
Be quick to provide valuable responses that solve their problems. You can quickly build trust and establish yourself as a thought leader in that field. This will drive readers to engage with your content and get you many backlinks regularly.
The key is to post content that readers will enjoy consuming. And also provide useful answers that help alleviate their pain. In return, they will keep sharing and linking back to your content.
4. Take Advantage of Social Media Groups
Joining groups is another fast and effective way to grow your brand on social media. Groups allow you to reach out to a large audience at once. And this can be a great advantage if you know how to leverage it.
People join groups primarily because they want to interact. Establish your presence and expertise by consistently sharing content that provides valuable information or answers burning questions. You may need to face FB group membership questions to join the group. Answer the question to get approved quickly. You can also join a Facebook group as a page if you have any.
Once people notice your content, they'll seek out your site and follow you individually. With the right content on your site, you can turn them into a loyal audience who like and trust you. It helps you to link back to your site continually.
5. Pay Attention to Trends
Issues trend because people are talking about them. So one way to get more people to consume your content is to talk about what everyone is talking about. This only yields short-term results as trends come and go. So you must seize the opportunity while it lasts.
Offering valuable insight into trending issues increases the chances of the content being shared and referenced. However, you must ensure that you do not jump on trends that negatively affect your brand.
It makes more sense to create content on trending issues that relate to your work. So use trends to establish your authority in your field and draw attention to your brand.
6. Use Quality Graphics and Video Content
Graphics are another amazing way to gain social media backlinks. Using colorful and catchy pictures and illustrations increases engagement.
Graphics and videos have the advantage of being visually appealing and also easier to pass information with. Videos improve your engagement primarily because they keep people on your page. And the more people who view, engage and share your content, the higher your chances of gaining backlinks.
And if your niche is related explicitly to visuals and infographics, you should consider a platform like Pinterest. Your brand popularity can grow easily, and you can get more referral traffic.
7. Add Links to Your Profile
Another easy way to gain social media backlinks is to add links to your website on your bio.
Most social media platforms allow you to add a link to your bio. So you can use this wisely to promote your most important content.
It could be your latest post or a landing page for an amazing product you just launched. To make this more effective, add a call to action telling people precisely what you want them to do.
8. Build Connections With Other Bloggers and Brands
This is one of the easiest ways to gain social media backlinks. Connecting with other bloggers and sites in your niche can be an effective strategy for gaining content and page mentions. Bloggers love it when other bloggers interact and engage their content on social media. This can open up opportunities for collaborations and exchanges.
Seek out bloggers in your industry whose content compliments what you do. Follow their blogs or websites and start engaging with their posts. Like, comment, share, and retweet. This way, you attract their attention.
After a while, some of those bloggers also start engaging with your content. At this point, you can message them to explore collaborations and link-building services.
9. Make Use of Hashtags
Hashtags are popular on Twitter for searching for information on a particular subject. So one of the most effective ways of getting your content seen is to use relevant hashtags.
There are hashtags commonly used by bloggers, brands, or reporters asking for information. These hashtags are useful for social media link-building and reaching out to journalists.
Some of these hashtags include #bloggerrequest, #PRrequests, and #journorequest. You can search through tweets containing these hashtags and contact the authors. You can expect a link or a mention in return if your input is valuable.
10. Build Connections With Journalists and Influencers
Getting journalists and influencers to honor your link-building request is always a little difficult when you have never interacted with them.
So your goal should be to build a relationship first. Journalists are always looking for fresh insights, opinions, and stories. It could be as simple as contributing to a topic they're writing about.
You can use link builders' services to help you map out strategies and seek collaborations and opportunities for link exchange.
The key is to build a lasting relationship with journalists and influencers in your niche. Follow their posts and engage consistently, especially with those relating to what you do.
Look out for opportunities to show your expertise and share your thoughts. You can do this either by sharing your opinions directly or referencing content or a story you've created.
If they think your opinions and thoughts are of value to their audience, you can expect to have a backlink to your website.
Knowing how to leverage the power of social media can be really rewarding. A lot of opportunities for link-building abound, and you can grow your brand really fast.
While some of these opportunities bring quick results, some are long-term. They will require you to do some work and build relationships.
Link builders also help ensure that you are making the right connections that will benefit your brand. Patiently growing your brand and building connections will help establish you as a trusted source. And the result is, ultimately, more people will start to link back to your site even without any effort from you.