So, you made a Facebook community for your business. Now, the challenge is how to build inclusivity and ensure diverse engagement.
Diversity and inclusivity have been hot topics because people care more about being fair and positive in society.
They’re not just a nice thing to do, but they’re also good marketing strategies for launching a new business’ PR. Brands that embrace these values tend to do better.
With social media, people are more connected than ever, so it’s crucial to ensure that everyone feels included.
Social media is a powerful tool to influence people. They can connect people from different backgrounds and cultures.
Actionable Tips on Building a Facebook Community
Know Your Audience
Creating an inclusive community starts with understanding your audience. You should get to know who is in your group. You need to know their needs, wants, and preferences.
You should reach out to them, ask them questions, and do proper market research. It’s best not to assume what matters to them. What you think may not be what they’re looking for.
“And figure out how your group can support them.”
Why does it matter?
Knowing your people will help you develop content that everyone enjoys. It will also let you attract the right people.
Include Diversity and Inclusion In Your Community Mission
You can attract diverse kinds of people into your community by making it clear that you support inclusivity in the group.
In your vision and mission, state your commitment to fostering a diverse and inclusive community. You should tell people that you want the group to be a safe space for everyone. One of the best ways to highlight this is to use the Facebook group description section.
You must describe who your members are and what your community does. It can encourage them to engage in their small ways.
You can include relevant ways you support diverse voices in your Facebook community. It will also serve as a guide for your audience to behave appropriately.
Your mission statement also serves as a direction for everyone. If you include diversity, then everyone will be more mindful of what they post and how they connect with others. It’s like a compass that leads people to the right way.
Define Your Community Guidelines
Every group has rules, and you can customize your community guidelines. You must define the members’ roles and tell them their ability to influence others.
It’s important to tell everyone what they can and can’t do within the group. Setting the rules will also encourage positive and respectful interactions with each other.
So, it’s important to ensure that your guidelines are also clear and fair.
You can also encourage members to practice empathy. You can urge them to consider different perspectives and connect on a human level. Compassion can inspire deeper connections.
You must also do a regular review of your rules and update them as necessary. Consider the feedback you get from your members.
This will ensure they remain relevant and effective in promoting diversity and inclusion. Member interests may change over time.
It’s also crucial that you implement the rules accordingly. You have to be strict when moderating the posts and fair to everyone.
You may have to delete offensive comments and call out those who violate the rules. You may even have to remove repeat offenders from the group.
You can be proactive by screening incoming posts. Have a moderation team to check member posts before they go live on the community timeline.
You’d want to keep the community free from those who don’t share your advocacy. You can’t please everyone, and that’s okay.
What you can do is keep the negativity to a minimum.
Optimize Your Community Photos and Content
At a glance, people should know that your platform showcases diversity. How do you ensure that?
You can optimize your branding by using photos that reflect what you stand for. You need to be more intentional about the images you use.
Keep in mind that your community is a reflection of your business.
You can start with a cover photo that shows the group’s purpose. People will be happy to see others who look like them.
You should also post content that makes everyone feel they belong. You must watch your words to ensure inclusive language and avoid generalizations.
You can also share content that teaches people about different cultures.
This can include articles, videos, or discussions that promote understanding and empathy. Topics that resonate with your audience can boost engagement.
And do you know that when your post content also matters? You should avoid posting on one specific schedule only.
Instead, try to diversify your post times. This will also increase visibility. For this, you can schedule your posts for different times.
Highlight Diverse Stories From Within The Community
You can highlight the stories of the people within the community to increase diverse engagement.
“Celebrate diverse voices within your community. You can give a shout-out to individual achievements.”
You can create a post thread where everyone can share their “wins” for the week by sharing a business launch press release. You can also set up a channel for others who want to share their challenges and ask for advice.
Stories from within the group can inspire and promote learning about each other.
Because members can relate, they will be inspired to leave comments or even share their own experiences.
Foster Positive Communication
As the admin or moderator of the community, clear communication must start with you. If you’re in charge, be a good leader. This is essential for creating a healthy and supportive online environment.
Remember to use words that include everyone so that people can feel you speak to them rather than just one group.
Reinforce positive behavior through likes, positive comments, or recognition. This will help create a positive feedback loop.
It can encourage members to say nice things and help others when they need it.
It’s also important to be responsive to member posts and messages. Try to be helpful all the time and encourage feedback.
You must tell members how they can share their thoughts. You can urge them to provide constructive criticism, not personal attacks.
Try to make it a habit to listen and learn. You can create a culture where feedback is viewed as an opportunity for improvement.
You can celebrate diversity by creating events within the community that everyone will be happy to join.
You can invite members to co-create the activities to make it more fun and interesting for them. It also fosters ownership, so they’re more willing to take part.
You can also create opportunities for members to share what they’ve been through. You can do panel discussions or live interviews in community-exclusive webinars.
You can also do Q&A sessions where some members can help answer questions from the community.
“Allow the members to share how they approach certain issues related to diversity and inclusivity.”
You can acknowledge and celebrate cultural awareness days and holidays. Celebrate other events that are important to different backgrounds within your Facebook community.
You can share relevant content, host discussions, or organize themed activities. Involving members can increase participation.
You can also invite leaders from other communities as guest speakers to your events.
You can look for role models that many people look up to. You may collaborate with those who can better tell the message you want to tell your audience.
Try to be creative and think of ways to make it easier for the members to engage and participate.
Assess If You’re Diverse and Inclusive Enough
You have to ensure that your community strategy is diverse and inclusive enough. How will you know that?
With this, feedback is everything.
You can ask your members to review your content and engagement strategies from time to time. Try to seek feedback from people from a range of backgrounds.
This will let you gather multiple perspectives and learn when you’re not being inclusive.
Your audience is the best people to tell you if you meet your diversity and inclusivity goals.
You should also do self-assessments. You can look at what you’ve been posting on your timeline and recognize signs of exclusion.
You might recognize patterns in the way you talk about certain topics or use images.
For example, you might notice that you’ve been using stock photos of certain groups only. Or you might be talking about a certain topic more than the other issues.
If your content is not inclusive enough, you need to adjust your strategies and diversify your posts.
Building an inclusive Facebook community takes work and commitment. Use the strategies above, and you can create a welcoming and engaging space for everyone.
You must know your audience, don’t guess. Set your rules and be strict about it. You should involve your members in activities, and let them lead. Celebrate events from different cultures. Use inclusive language to make everyone feel they belong.
Remember, an inclusive community brings different perspectives, promotes learning, and encourages growth. As a business with a Facebook community, having diversity and inclusivity in your agenda is important. You have the power to uphold these values.