Facebook, the social media giant, is a vast reservoir of scopes you can fruitfully use for your business. It can be proven helpful, from promoting your product to growing a brand cost-effectively. Nowadays, digital marketers use Facebook marketing to target a specific niche to promote a product via Facebook. They build brand awareness through creating content that lures the customers to purchase their product. If used correctly with adequate knowledge and preparation, Facebook can be your business’s game-changer. Investing a little money and effort will undoubtedly help you stand out from the crowd.
What is Facebook marketing?
As we're used to utilizing Facebook for social connections, we may have questions about Facebook marketing. Facebook Marketing combines sophisticated chatbots, online businesses, and geotargeted ads to build B2B and B2C commercial collaboration.
Simply put, it’s an online form of real-life business that involves the usage of Facebook and its various features.
Facebook helps you open free pages and charges you a little money for promoting your product via targeting and advertising. You can engage customers by regularly posting graphics, animations, movies, and other media items. Promotion, advertising, and media file posting are part of this process. In this era of social media lead generation, Facebook marketing can turn your small business into a colossal one.
Why Is Facebook Good For Marketing?
Facebook has 37 percent of the world's population as daily users, almost as many as China, India, and the USA combined. This proves Facebook's marketing potential.
Without market targeting and targeted ads, this user base is pointless. However, Facebook marketing goes beyond that. Here are Facebook's marketing benefits.
- The Organic Booster: Paid ad is not the only way to grow your business via Facebook. If you want to grow it organically, you may do so by sharing things that people may find helpful. However, the highly competitive market may hinder your growth in the first place.
- Various Integrations: Facebook lets you connect mobile, email, and SEO marketing, which helps you construct a marketing mix.
- The deep Root Targeting:Facebook lets you target specific people for your product or service. You can target customers by age, gender, region, and relationship status. So, the segmentation and targeting on Facebook are deep and accurate.
- Getting traffic to the mother website: Whenever you are persuading the customers to buy your product from your website, you direct them to your site, which ultimately increases the number of website visitors who might be interested in other facilities, such as the linked YouTube channel, Blog sites, etc.
- Multifaceted Ads: You may publish Facebook ads containing textual, graphical, and animated materials. That is how you can showcase your product or service in the most artistic way to get more traction with them.
Facebook allows you to promote your brand via Facebook groups, improve SEO performance, and partner with B2C & B2B Businesses. It helps you to psychographically target clients and drive engagements to your promotional posts.
How To Use Facebook For Business Marketing?
Creating a Facebook page for expanding your business is a common practice nowadays. Follow the steps right below to use Facebook for your business marketing purposes.
- Opening a Facebook Page: It’s a free move; you have to go to https://www.facebook.com/pages/create and enter all necessary information to open a page. Make sure you have your personalized vanity URL set up the CTA for the page you created.
- Creating a Business Manager account through Facebook: This is the second step of your marketing strategy. You need to go to https://business.facebook.com/, but necessary details, and make sure you want to run your own business or work as an agency.
- Adding Facebook Ad Accounts for multiple pages: You can’t undo it if you add an Ad account, so choosing the pages wisely is needed. To add an Ad account, go to https://business.facebook.com/, click on Add Ad account, and create it by putting in the necessary information.
- Adding people for Management: You may choose your trusted people to manage the Business manager account with limited or full access.
- Connecting to Business partners: Adding your partners to your account requires them to have their business manager ID, and you can ask them to get the required information to add the account.
- Setting up Facebook Pixel: After going into the business manager Dashboard, click Business settings and expand the Data Sources to add pixel. You can follow the entire guideline to add Facebook Pixel.
- Adding Payment Method: As for the last step of the setup process, you need to go to the Business setting from the Business Manager dashboard, click on the Payment Methods, add a payment method, give details on your Country, Currency, etc., and enter the card information.
4 Steps for a Constructive Facebook Marketing Strategy
After completing the processing mentioned above, you must ensure how to proceed. A constructive Facebook marketing strategy will require a heartfelt will to start from scratch and a solid adherence to that. Below are the four steps you must follow to make your Facebook marketing journey awesome!
1. Setting specific goals for Facebook marketing
Declaring objectives for your business and strategizing the complete roadmap onwards is the first thing you should be looking for after completing the setting up processes. You may want to create a buzz on social media to increase the brand awareness, you may want to see your product promotion getting a massive level of engagement, you may simply increase the sales through generating business leads in a targeted amount, or you may want more traffics to your websites. So, make sure you address the goals first and act accordingly.
2. Engaging the Audience
Ensuring proper engagement with audience to increase brand awareness is a regular task once you opt to continue marketing for your business through Facebook. Try to reach out ot your audience to learn what they need. Listening to the audience is crucial because it helps you understand the trends and which hashtags to go for. When it comes to social media marketing, you can use Google Trends to create more relevant hashtags, you can also find keywords that are popular in a region you want to reach. Tools like Google Analytics and Google Trends API help to create a list of relevant keywords.
Engaging your audience would require knowing the audience base first. Once you know that you have entered the audience base suitable for the product or service you are offering, you can build a solid community. So, make sure you post at the best time of the day on Facebook and plan your calendar accordingly.
Running contests and developing a Giveaway strategy is another amazing move that helps you align with your customers and create buzz for your brand. you may promote your events and invite followers to generate word of mouth. Besides, create polls in your Facebook Group or your story to engage your audience.
3. Chalking out strategies for Facebook Ads
Paid advertising on Facebook is a way to attract more customers to your brand. It is the step where you enhance your brand exposure by paying Facebook. But, without having a brand that is strategically built and effectively performing, the paid advertisement mightn’t work in favor of you.
Relevance is crucial once you want to go for paid advertisement. Targeting an expanded range of audiences to build brand awareness is great, but you must select your niche to promote your brand once you find it. That is where your sales revenue lies!
Make sure your contents are distinctively creative, original, and engaging. A trite content that generates boredom wouldn’t bring you any good. Action-driven content that offers value to the potential customer should be on your to-do list.
Chalking out strategies for these paid advertisements would be meaningful once you see your metrics increase. But initial and overnight success is not expectable here. Focus on building brand recognition first and then see how sales skyrockets.
4. Analyzing results in a definite duration
A result-oriented approach would help you track your progress and see how various metrics perform. You must know how you perform compared to your niche competitors and the industrial average.
Examine all the metrics that are crucial to your business. The popular and common industry metrics are the click-through rate, page impression, the cost to acquire, ROI, and other digital marketing metrics. Yet, it would be best to emphasize the metrics that matter most to you.
Suppose you are new to your business and want to enhance brand awareness. In that case, intricate financial metrics might be irrelevant to you, but scrutinizing the Click-through rate, page impression, etc., might have significance.
So, keep an eye on the Facebook insight, and you may also try a third-party website to see how the desired metrics perform.
10 Important Facebook Marketing Tips for small Businesses
If you are a small business and want to establish your brand via Facebook marketing, we would like to suggest the ten most important tips to help you grow your business quickly.
1. Regularly Post Video Contents
If you want to strengthen your brand reputation, User-generated content can be the single biggest asset. UGC is the contents (which can be media files, text, or any other kind) generated by the users and shared on any social network. If you want to expedite the solidity process of the brand, then keep your eyes on your domain and look for what the users are talking about.
2. Never go off-screen
Facebook is filled with billions of people and millions of pages and marketers. So, if you go off-screen for some reason, you will face hard times catching up. Because no matter how good you are, you can always be replaced. That is why there is no alternative to showing off your products, promotional campaigns, creating value, and disseminating information if you want to go further with your business. But being ostentatious with products and services, leaving the value untouched, wouldn’t make you successful. Rather, Keep generating value for the users, who will remember you when they need you.
3. A Facebook Group for your Business
A Facebook group for your business is a valuable platform that will provide a voice to your customer who might raise it when rectification is necessary. Invite members to your Facebook group and grow a solid community to help your business grow with user-generated content and word of mouth. You may consider generating leads for your business and running email campaigns to widen your horizon. Facebook groups are free to use and don’t involve the hassle of ads and distracting factors. Even you can Join a Facebook Group as a Facebook Page nowadays!
4. Business Page Optimization
By including essential tabs, excluding everything with little value, and restructuring the tab hierarchies, you can optimize your business page. Page optimization is critical to getting more traffic and traction to your page. Provide your page visitors a breeze feeling when they visit your site and let them experience the standard you set when the page is fully optimized.
5. Picture Formatting
A poorly edited picture can dissuade your page visitor in the first place, and they might never get back to your page again. Remember, visuals are the tool to get more visitors and have them stay on the page for an extended period. So, the picture formatting must be top-notch. Be sincere with various pixel criteria and make them eye-catchy to stand out. Don't forget - you won't get a second chance to make the first impression.
6. Put the CTA Where it is Hot
Excessive call to action is bad. But being ashamed of asking your page visitors to buy your product, like the page, and subscribe to the channel is worse. CTA is essential for Facebook marketing, and we can’t put any more emphasis on that. But again, be wise in putting the CTA in the correct position. Otherwise, your good works bring significant value.
7. Linking your Facebook page with Official website
Adding a button to your Facebook page, official websites, and other critical portfolios can bring wonder to you. It's all about linking, and that's how a small brand grows. Excessive show-off and irrelevant flex are unnecessary, but it's crucial to master the art of connecting your identities with the places that bring significant value to you. So, as a Facebook marketer, focus on linking your page to relevant sites, which can help you get more traffic.
8. Hunt for UGC (User Generated Content)
By obtaining permission from the customers who post your product's images and videos on social media, you can use the user-generated content to uplift your brand's reputation. This is a helpful Facebook Marketing tip for small businesses with little money to invest behind the paid advertisement, but a little will and an eye fixed on the circumspect helps you get there!
9. Go Visual
Visual contents are everywhere, and people are more likely to immerse themselves in them. So, it can be your weapon, but please note that it can act against you too! A very trite content with low resolution won’t lead to any good for you. In fact, it may harm your built reputation. Be meticulous while choosing visuals and focus more on quality than quantity.
10. Reply as quick as you can
Customer First! Leave aside every other issue if you see them knocking on your door. Be quick and detailed in replying to every query they forward to you. This is a crucial part f your Facebook Marketing strategy as a satisfied customer can bring customers, and an unsatisfied one won’t leave the dock alone! So, be careful in this part!
Undoubtedly, Facebook has made business processes much easier and more cost-effective. The number of users for Facebook business tools is also surging as 200 million small businesses across the globe use them. That’s why sticking to conventional marketing practices and neglecting this strong tide of advantage would be pointless. So, realize the actual value of Facebook and unleash your potential using it for your marketing purposes!
A.S.M Fahim Morshed