Social Media SEO: Top 20 Strategies That Help You Get Found

Social media SEO has done almost a complete 180 degree rotation in the last decade.

Back then, people could slap a few links in sketchy directories, stuff a page with keywords, and somehow still show up on the first page of search results.

Not anymore.

What changed? It wasn’t magic. It was momentum with the right strategies.

Let’s break it down for you in this article and help you find what could work best in your case — without killing your chances of showing up in search and making sure your social media and SEO efforts actually support each other.

What Happened to Modern-Day Social Media SEO?

If you've ever felt like you're doing "all the right things" online but still not getting found — you're not alone.

Social media and SEO used to live in separate worlds. One was about hashtags and followers, the other about backlinks and keywords. But that wall? It's pretty much gone. Today, they're part of the same conversation — and if you're not connecting the two, you're likely missing out.

Changes in direct ranking factors along with content rise, algorithm updates, death of link schemes, SERP overhauls, AI updates, the rise of mobile-first search, stronger content rules, and many others have shifted how things work for social media SEO — and what actually gets noticed.

So how do these two pieces — social media and search (SEO) — fit together now? And more importantly, how can they work for you instead of just giving you more to juggle?

A few weeks ago, one of our clients launched a small shop online. She sells hand-poured candles and spent weeks building a nice-looking website. Clean layout, clear product pages, even a blog.

But after a month? No improvements. She followed the usual playbook: added her site to Google Search Console, shared the link with friends, and hoped for the best.

Then she gave Instagram a shot.

Nothing fancy — just quick videos, a few behind-the-scenes posts, and honest captions about why she started the shop in the first place.

By the end of the week, her site traffic doubled. And some of those visits? They came straight from Google.

That’s when it clicked: social media didn’t just bring her new eyes — it triggered the right activity to help her show up in search. The two channels weren’t competing. They were quietly working together.

What is Social Media SEO?

Social Media SEO is how your activity on platforms like Facebook, Instagram, LinkedIn, or YouTube can help more people find you through search engines.

Even though Google doesn’t count your likes or comments directly, your posts still play a part. When you share helpful content, link back to your site, and get people talking — that ripple effect leads to more clicks, more visits, and more chances to show up in search.

Here’s how it usually plays out:

• You write a blog post or publish a product page.
• You share it on social.
• People see it, visit your site, maybe even link to it.
• Search engines notice that traffic and start paying attention.

Over time, this pattern can help you show up higher when someone searches for what you offer.

So while social media might not “rank” you on its own, it helps more people find you — and that’s exactly what SEO is for.

It’s not about chasing numbers. It’s about being seen by the right people in the right moments. And when your posts lead folks back to useful stuff on your site, that’s a win on both sides.

What’s Happening Behind the Scenes?

Even though search engines don’t directly count your followers or likes, your social activity sends out all kinds of useful signals:

• Backlinks – When people see your content on social, some will link to it in blogs or websites. And those links? They matter — a lot.
• Click activity – Search engines notice when people land on your site, stick around, and interact. Social often brings in that early wave of clicks.
• Visibility – The more you share content, the more people visit. The more people visit, the more signals search engines get that your content matters.
• Share with Purpose – Don’t just post — focus on sharing content that sparks interest, encourages interaction, and naturally invites others to pass it on. That kind of activity builds momentum.
• Keep Links in Circulation – Make it easy for people to link back to your pages by consistently including URLs in your social posts, bios, and community discussions where appropriate.
• Pay Attention to Timing – Post when your followers are most active. Higher activity shortly after publishing can signal to search engines that your content matters.
• Encourage Dialogue – Ask questions, respond to comments, and be part of conversations. Active discussions around your posts can improve reach and lead to more site visits.
• Use Keywords in Captions – While social posts aren’t always indexed, keywords in captions, alt text, and hashtags help align your messaging and can support your visibility in both social and search platforms.

Top 20 Social Media SEO Strategies That Actually Work

Here’s what you can start doing today to help your content show up more — both on search engines and social platforms.

Use SEO Words People Search For

A while back, I was helping a startup that built tools for Facebook group admins. Their content? Slick. Every post used phrases like “best free optimization platform” or “high-end automation tools for lead collection.” It sounded sharp. It felt like they were saying the right things.

And technically, they weren’t wrong — those keywords did describe what they offered.

But here’s the twist: that’s not how people search.

Just like a car company saying “luxury performance vehicle” when folks are Googling “cheapest SUV near me,” there was a disconnect between what they were saying and what people were actually typing.

People trying to grow their Facebook group community or build their brand on Facebook groups weren’t using keywords like “lead acquisition pipelines” on Google — they were typing things like:

• “how to collect emails from Facebook group”.
• “tool to save Facebook group member info”.
• “chrome extensions for lead collection”.
• “Facebook group admin assist”.

These are real, intent-driven searches. Because everyone nowadays looks for specific solutions. Furthermore, they’re clear in intent. They’re practical. And they’re exactly the kind of phrases you want in your social posts and blog content if you want to be found.

If your product helps group admins collect leads, use that language. Not “next-gen audience converter” — but “lead collection from Facebook group answers.” Simple as that.

And when in doubt?

• Type your core topic into Google or any other platforms and see what pops up.
• Look at the phrasing — questions, how-tos, tools, comparisons.
• Repeat what your audience is already saying — not what sounds good in a pitch.

You don’t need a perfect phrase. You just need the right one — the kind that someone in need would type into a search bar, hoping for a real answer.

Put Sharing Buttons Where They Actually Help

One of our clients runs a blog about meal prepping. She added social sharing buttons all over her website — top, bottom, even floating ones on the side. Looked like a carnival.

But here’s the thing: no one was clicking them.

Turns out, tossing those buttons all over the place doesn’t magically make folks share your content. In fact, it might even do the opposite — distract people from what they’re actually there to do.

Now, take Grammarly’s approach. They only show those buttons once someone’s finished reading and is likely thinking, “This was helpful — I should tell someone.” That timing? Spot on.

On the flip side, some websites find that ditching sharing buttons altogether helps people stay focused and take action, like signing up or buying something. A study even showed a bump in clicks when they removed sharing icons from certain pages.

So here’s what you can do:

• Use sharing buttons on blog posts or guides — not everywhere.
• Place them where they feel natural, like after someone finishes reading.
• Run a simple test: one version with the buttons, one without — and compare what actually works.

It’s not about plastering your site with options. It’s about meeting readers where they are — and giving them a nudge at the right moment.

Share Your Blog Posts More Than Once — Just Don’t Copy-Paste

You know that feeling when you publish a blog post, share it once, and have minimal reach!

Here’s the truth most folks overlook in modern-day social media SEO: posting once isn’t a strategy — it’s a notification.

If you want your content to actually work for you — to bring traffic, clicks, and search signals — you’ve got to share it multiple times. However, not spammy.

Think of your blog like a good song. You don’t play it once and move on forever. You replay it, quote the lyrics, maybe even share a cover version.

Here’s how you can do that with your content:

• Break it into chunks — Got a list post? Pull out one tip at a time and turn it into a tweet or a Facebook update.
• Turn stats into visuals — People stop scrolling for data in a bold font on a clean image.
• Ask a question — If your post is about Facebook group tips, ask your audience “What’s been your biggest win as a group admin this month?” and link back to the post.
• Use different angles — One week, share the blog as a “guide for group admins.” Next time, pitch it as “a time-saving hack.” You’re talking to different folks every time.

You don’t just toss it into the feed once and call it a day. You could:

• Share a short quote from it today.
• Post a behind-the-scenes of how you apply one of the tips next week.
• Ask your audience to vote on their favorite strategy in a poll.
• Reshare the full link with a new caption two weeks later.

And yes — this helps with SEO too. Every time you reshare a blog post and someone clicks through, stays on the page, or links to it, that’s a signal search engines pick up.

That One Link in Your Bio Does Heavy Lifting

It’s like hosting a party and forgetting to give people your address when you use killer content with weekly tips, live videos, great engagement — but the bio? No website. Just a couple of emojis and a motivational quote.

When it comes to Social Media SEO Strategies, the link in your bio is one of the few places that actually sends a strong signal to search engines and helps people land on the page you want them to see.

Now, most links in social posts — like tweets or Facebook updates — are labeled “no-follow.” They don’t pass SEO juice directly. But that doesn’t mean they’re worthless. They still drive visits, build awareness, and create ripple effects that lead to search visibility.

Here’s what makes the bio link different: it’s usually a follow link. Meaning it counts — both for SEO and for real humans looking to learn more.

So if you're posting tips, promoting offers, or running something like a Facebook group lead collection tool, don’t let your profile just sit there looking cute. Point it somewhere useful.

Here’s how to get the most out of it:

• Link to a blog post that answers a question your audience always asks.
• Use a simple landing page if you're offering something (like a lead magnet or tool).
• Rotate your link based on what you’re focused on each week.

And if you’ve got multiple links? No problem. Use something like Linktree or Beacons to organize them. Just don’t waste that bio space — it’s one of the few parts of your social profile that’s actually doing work behind the scenes.

Think of it as the quiet link that opens big doors.

Write Captions That Sound Like Someone’s Google Search

Here’s a quick test: read your last Instagram caption out loud. Did it sound like something a person would actually type into Google?

If not, there’s a missed opportunity.

Let’s say you’ve got a blog post about collecting leads from Facebook groups. You could write a caption like: “Another day, another lead funnel upgrade.” Or you could go with: “Want to know how to collect emails from your Facebook group automatically?”

See the difference?

That second one? It sounds like a real search — because it is. People type that exact phrase (or something close) every single day. And when your caption matches what your audience is already looking for, it gives you two wins:

1. You show up for the right people.
2. You make your posts feel useful, not salesy.

So next time you’re writing a caption, ask yourself:

• What would someone Google if they were trying to solve this problem?
• Would I click on this if I had no clue who I was?
• Can I reword this to sound like a helpful answer, not a headline?

This doesn’t mean stuffing in keywords or writing like a robot. It means speaking your audience’s language — especially the version they use when they need help.

Bonus? These kinds of captions often perform better across platforms, too. Whether it's Instagram, Pinterest, or even LinkedIn, real-sounding questions and phrases grab attention faster than fluffy buzzwords.

Use Alt Text to Your Images — Not Just Pretty Pictures

You know those image captions that say “Screenshot 2.png” or “Image001”? Yeah… search engines don’t love those.

What they do understand? Clear, simple text that describes what’s in the image — and why it matters.

Let’s say you post a graphic showing how Groupboss works with Facebook group answers. Instead of letting it float with no description, you add alt text like: “Tool to collect Facebook group member emails automatically.”

That kind of alt text doesn’t just help people using screen readers. It helps your content pop up in image searches, too.

Platforms like Pinterest, Google Images, and even LinkedIn's image previews scan this info to understand what your post is about. So if you’re skipping it? You’re skipping visibility.

Here’s how to make it work:

• Be specific: Say what’s actually in the image, not just “nice infographic.”
• Use plain words: Think like a beginner searching for help.
• Include key phrases naturally: If it’s about “Facebook group automation,” work that into the description.

Alt text might feel small, but it’s one of those quiet contributors to better search reach — especially when paired with strong visuals and good captions.

Stories and Highlights Aren’t Just for Aesthetic — Use Them to Drive Traffic

We usually think of the profile link as our main CTA spot, but here’s the thing: you’ve got way more real estate to work with.

If you’re only dropping links in your bio, you’re missing the magic of Stories and Highlights — especially if you’re serious about getting more eyes on your posts, blogs, and lead tools.

Let’s say you’ve just published something valuable — like a guide on how to collect leads from a Facebook group. You share it once, it gets a few clicks… and then it’s gone.

But what if that post was:

• Linked in a story with a “tap here to learn how” swipe-up (or sticker).
• Saved in a Highlight called “Free Tips” or “Lead Growth”.
• Mentioned again the following week with a different question or visual.

That’s the power of social media SEO when it’s working right. It’s not just one link sitting in your profile — it’s repeated exposure that helps both people and search engines recognize your content as worth clicking.

And here’s a pro tip: some platforms, like Instagram and Pinterest, index story titles and highlight names. So use clear terms like “lead tools” or “Facebook group tips” instead of vague labels like “Stuff” or “My Work.”

Every piece of content that links back to your site — whether it’s a story, post caption, or short video — sends useful signals that feed into your overall SEO and social media marketing strategy.

Post When Your Audience Is Actually Scrolling

Ever posted something you were really excited about… and then watched it disappear into the void?

Yeah, timing does that.

One of the most underrated social media SEO strategies is posting when your audience is already active. Because it’s not just about what you post — it’s about when.

When you hit that sweet spot — the hour when your people are awake, online, and in scroll mode — a few things happen:

• Your content gets more clicks, shares, and saves.
• More people visit your site (which search engines notice).
• You increase the odds of being shown to even more users thanks to algorithm momentum.

Think of it as building early engagement — that initial burst tells the platform, “Hey, this content matters,” which helps it stick around longer.

You don’t need expensive tools to figure this out. Start by watching your analytics. Look at:

• When your posts get the most likes, comments, or clicks.
• What day of the week your audience seems to care most.
• Time zones if your followers are global.

Let’s say you’re sharing a blog like Facebook group management tips. Don’t just throw it up at noon because you’re free. Post it when your group admins are actually online — maybe early morning or late evening.

Social media and SEO work better together when your content gets early traction. That traffic? It tells search engines your stuff is worth showing.

Get People Talking

The truth of social media is that most people scroll, pause, and move on.

But every now and then, something grabs them. A question. A bold statement. A post that makes them stop and think, “Wait, do I agree with this?”

That pause? That’s your chance.

If you’re looking to improve your visibility using social media SEO, one of the most underrated strategies is sparking conversation. Because when people reply to your post — even with a short comment — platforms notice. And that visibility? It often leads to more clicks, more traffic, and yep, more attention from search engines too.

Here are a few ways to nudge people into replying:

• Ask open-ended questions: “What’s the hardest part of growing a Facebook group?”.
• Share an opinion and ask if people agree or disagree.
• Run a quick poll — something low-pressure and easy to answer.
• Post a quote and ask for reactions.

And here's where it gets even better: if your post links to something useful (like Facebook group engagement tips), those comments don’t just boost the post — they help drive traffic straight to your content.

That’s the secret sauce behind the best SEO and social media marketing services: combining good content with real interaction.

Use Social to Warm Up Your Content Before It’s Even Live

You don’t have to wait until a blog post is published to start getting people interested.

One of the smartest social media SEO strategies is using your feed as a warm-up act. Talk about the topic before the blog goes live. Ask questions. Share a behind-the-scenes preview. Get people thinking about the problem your post will eventually solve.

Here’s how it works:

Let’s say you’re working on a post about how to automate lead collection from Facebook groups. Before you hit publish, you could:

• Ask your followers: “How do you track leads from your group right now?”
• Share a stat: “Over 70% of group admins don’t collect emails — is that you?”
• Drop a teaser: “Working on a guide for effortless lead tracking — want early access?”

This kind of early engagement does two things:

1. It builds interest, so when the post goes live, it already has a warmed-up audience
2. It can help you shape better content, based on real responses

It’s like dropping the trailer before the movie hits theaters. You’re giving people a reason to care — so by the time your content is live, they’re ready to click, read, and share.

And guess what? All that activity — clicks, comments, shares — helps your content get picked up faster by search engines too.

Repurpose Like a Pro — One Post, Many Paths

Creating content from scratch every time? That’s a fast road to burnout.

Here’s a smarter move: turn one good piece into five. Or ten.

Let’s say you’ve got a detailed post like this guide on Facebook group lead collection. Don’t just share the blog link once and forget about it. You can break it down and spread it across your platforms like this:

• Take a stat or quote and make a visual carousel for Instagram.
• Turn the main steps into a short TikTok or reel.
• Ask a question based on the post’s topic in your Facebook group.
• Summarize it into a quick Twitter/X thread.
• Turn a key section into a short email for your list.

This helps you show up in more places — and reach more people who search in different ways.

Remember: people learn in different formats. Some scroll, some watch, some read. When you repurpose your content into different forms, you’re not repeating yourself — you’re increasing your chances of being found.

That’s what smart social media SEO looks like in action.

If Your Profile Looks Dead, So Do Your Links

Let’s be real: if someone lands on your social profile and sees nothing new for months… it’s kind of like walking into a store with the lights off.

You might have great tools, helpful blog posts, or solid services — but if your feed is quiet, people (and search engines) start assuming your links don’t matter either.

Keeping your social media active doesn’t mean posting daily. It just means staying visible and showing that your page is still worth visiting.

Here’s what that could look like:

• Sharing your blog content in bite-sized pieces.
• Posting a tip from one of your Facebook group management articles.
• Asking a question or resharing a follower’s comment once in a while.

Even two or three posts a month can do the trick — as long as they’re helpful and relevant.

And yes, regular updates send good signals for SEO and social media marketing services. They show that your links are fresh, your content is current, and your site is still in motion.

Don’t Just Drop Links — Join the Conversation

You know what people ignore? Drive-by links.

You know what they respond to? Helpful answers, smart insights, and being treated like humans.

One of the most effective social media SEO strategies is actually being present in spaces where your audience already hangs out — and showing up with value, not just URLs.

For example:

• Join a Facebook group where people talk about growing online communities.
• Jump into a Reddit thread about automation tools or lead capture struggles.
• Respond to a tweet where someone’s venting about managing group member questions manually.

Instead of dropping a blog link right away, start by adding to the discussion. Ask a follow-up question. Share one small idea from your content. Then, if it fits naturally, mention your blog — like this one about Facebook group automation.

This kind of interaction builds trust, shows expertise, and creates real reasons for people to click.

And when those clicks turn into time spent on your site? That helps your SEO too.

Link Back to Your Best Content

Ever watched a TikTok or Instagram Reel, loved the advice… and then had zero clue where to learn more?

That’s a missed chance.

If you’re already creating short videos or presentation slides, you’re sitting on a golden opportunity to support your social media SEO efforts — not by talking about your content, but by linking to it.

Let’s say you’ve made a 45-second video explaining how to collect emails from new Facebook group members. That’s valuable. But it’s even more useful when you end it with: “Want the full step-by-step? Link’s in the description.”

Here’s why this works so well:

• Viewers who are already interested get a direct path to your deeper content
• Those clicks increase engagement on your site (which search engines like)
• The extra exposure helps your blogs rank better over time

And it’s not just for video. LinkedIn carousels, slide decks, even webinars — they all give you places to plug in helpful links that lead back to your articles, lead magnets, or landing pages.

Two simple ways to do it:

• Embed the link in your slide or on-screen text (great for YouTube or webinars)
• Add the link in your caption or description, making it easy to click after watching

If you’re putting in the effort to create visual content, don’t let the momentum die there. One well-placed link can turn a quick view into long-term traffic — and that’s the whole point of combining SEO and social media marketing in the first place.

Build Real Reach — Because Bots Don’t Share Your Blog

Let’s talk numbers for a second.

You’ve probably seen accounts with 10,000+ followers and thought, “Wow, they must be doing something right.” But then you check their posts — and they’re getting maybe five likes. No comments. No shares. Just… silence.

That’s the danger of fake growth.

When it comes to SEO and social media, reach absolutely matters — but only when it’s real. More actual people seeing and sharing your content means more visits, more backlinks, and stronger search signals. But paid followers? They won’t help with any of that.

In fact, platforms are getting smarter at spotting fake followers. And even if you don’t get penalized, those fake numbers won’t engage, click your links, or read your latest post on how to grow a Facebook group.

Here’s what works better:

• Focus on earning trust from a smaller, real audience
• Create helpful content that people actually want to share
• Use polls, questions, or short videos to spark conversation
• Promote blog content that solves specific problems — like lead segmentation for Facebook group admins.

Your social media reach doesn’t have to be massive — it just has to be genuine. Because real people are the ones who leave comments, click links, and send positive signals to search engines.

At the end of the day, social media SEO isn’t about inflating numbers — it’s about creating movement. And fake followers don’t move. They sit still. Real ones? They talk, share, and bring others with them.

Track What Actually Brings People In

Here’s something most people skip: checking what’s actually working.

You put effort into writing posts, sharing blogs, creating visuals — but if you’re not looking at which pieces bring people back to your site, you’re just guessing.

That’s where tracking referral traffic comes in. Whether you’re using Google Analytics, your blog dashboard, or even basic link shorteners, the goal is the same: figure out what types of content send people your way.

Maybe your short polls get more clicks than long rants. Maybe a link you tucked into your Instagram story outperformed the one you posted on your Facebook page. Or maybe your audience responds way more to blog posts like lead generation tips using Facebook groups than general updates.

It all matters.

The more you notice these patterns, the easier it gets to decide what to double down on. That’s how you shift from “posting to post” to using social media SEO intentionally — with a clear focus on traffic, not just likes.

Keep it simple:

• Look at where your clicks are coming from
• Check what type of post or caption format works best
• Pay attention to bounce rate — are people sticking around?

Use what you learn to shape the next round of content. The data doesn’t lie — it just needs to be read.

Focus on Platforms That Index – Show Up in Search

Not all social platforms are built the same.

Some are great for reach but don’t play well with search engines. Others? They show up in Google results all the time — and can quietly boost your overall content strategy if you use them right.

If you’re serious about SEO and social media marketing, pay attention to platforms like:

• Pinterest – Pins often appear in search results for years
• LinkedIn – Public posts and articles get indexed
• YouTube – The world’s second biggest search engine (and owned by Google)

Let’s say you’ve written something helpful — like this step-by-step on automating Facebook group emails. Don’t just post it on Facebook and call it a day. You can:

• Turn it into a quick how-to YouTube video.
• Break it into slides and share as a LinkedIn carousel.
• Pull key tips and design a Pinterest pin with a direct link.

By sharing the same content on platforms that get indexed, you increase your chances of showing up in search — even outside your own site.

It’s like leaving digital breadcrumbs everywhere people might be searching for help. The more spots you show up, the easier it becomes to build traffic naturally.

Use Hashtags That Make Sense for Your Topic

Ever see a post about email marketing tagged with #sunset or #instadaily?

Yeah… not helpful.

Hashtags are supposed to connect your post with people who are already looking for that kind of content. But when you toss in random, popular tags just to chase reach, you end up in the wrong crowd — or worse, no crowd at all.

When you're working on social media SEO, your hashtags should act like signs pointing people toward something they already want. Think less about trends, and more about alignment.

If your post is about tools to collect leads from Facebook groups, try:

• #FacebookGroupMarketing
• #LeadCollectionTips
• #FacebookAutomation
• #SocialMediaLeadGeneration

Those are way more likely to get your content in front of someone who actually wants what you’re talking about.

A few quick rules:

• Keep it relevant — if the post is about growing a group, don’t tag it #motivation
• Go specific — #FacebookGroupGrowth beats #growth
• Don’t overload — 3 to 5 solid hashtags usually work better than 30 generic ones

Pairing smart hashtags with well-written captions and useful links? That’s how you turn a regular post into a discoverable one — on both search and social.

A Gentle Nudge Can Go a Long Way

Sometimes, the best call to action isn’t loud. It’s just a soft reminder.

You’ve shared a tip. Posted a guide. Dropped a valuable link — maybe to something like how to grow your Facebook group or social media content writing tips. That’s the moment to gently encourage someone to pass it along.

Not “SMASH THAT SHARE BUTTON!” — just something like:

• “If this helped you out, feel free to share it.”
• “Tag someone who might need this.”
• “Save this for later — or send it to a fellow group admin.”

People often want to share useful stuff — they just need a little tap on the shoulder.

This kind of engagement helps your reach grow naturally. And when more people click, visit, or spend time with your content, search engines notice. That’s how SEO and social media quietly support each other behind the scenes.

So next time you write a caption, don’t forget: a small ask can make a big difference.

Work With Influencers Who Already Have Your Audience’s Trust

It’s no secret — influencers move the needle.

When someone with an engaged audience says, “This helped me,” their followers listen. Not just in lifestyle or fashion — but in B2B, SaaS, and niche communities too.

And when done right, this kind of collaboration can fuel your social media SEO efforts in ways that feel organic, not forced.

Let’s say you work with a Facebook group expert who already helps other group admins grow and monetize their communities. Imagine they create a short video walking through how they collect leads using Groupboss, and they drop your link in the caption. That’s:

• Real content being seen by a relevant crowd.
• A backlink from a trusted creator.
• Social proof that builds clicks, shares, and trust.

This isn’t just visibility — it’s momentum.

But here’s the key: partner with people who actually speak to your audience. That way, you’re not paying for reach — you’re earning attention from the right people.

Some ways to collaborate:

• Let them demo your product or walk through a use case
• Give early access to a new feature or offer
• Run a giveaway that includes your tool or blog
• Ask them to share their results, not just your tagline

And remember — influencer content tends to live on, especially on searchable platforms like YouTube and LinkedIn. So not only do you get traffic now, but you can keep getting visits months down the line.

SEO and social media don’t have to work in isolation. Collaborating with the right voices brings both worlds together — in a way that search engines and real people both love.

Quick Facts to Know

Let’s look at a few numbers that show how this works:

• 79% of people say they find new products through social ads or posts. (Source: HubSpot)
• 74% of consumers directly or indirectly depend on social media platforms to inform their buying decisions.
• Younger generations are more interested in seeking suggestions from social media to make all sorts of decisions starting from brand selection to purchasing decision. For Gen Z, social media is the new search engine: 67% of 18–24-year-olds use Instagram to find local businesses, 62% rely on TikTok, and over half turn to these platforms specifically to look them up. Then comes Google search with 54%.
• Content shared on social platforms can increase indexing speed by up to 50% according to recent case studies.
• LinkedIn posts with external links are 45% more likely to drive referral traffic back to your site.
• Currently, YouTube has over 2.5 billion active monthly users.

Final Thought

All of this only to make sense how important it is to start focusing on social media SEO and the best strategies that can help you do that. Social media and search aren’t enemies. They’re teammates. One helps you start conversations. The other helps people find answers.

And when you treat them as two parts of the same engine — not separate chores — you start to notice something.

The right people show up. So ask yourself: What’s one thing you can post this week that might lead someone back to your site? Start there. See what happens.