How to Grow a Facebook Group: Best Tips You Can Follow in 2024

A Facebook group can be a game changer for your business if you choose to leverage it wisely. Nowadays, many businesses have determined a costless way to grow Facebook group instead of going for traditional marketing processes and transacting through them.

While you may have various reasons to open a Facebook group, when thinking of growing or monetizing your Facebook group, you must intend to do something that pays you off decisively.

Why grow your Facebook group?

• A Facebook group can generate approximately $100,000 in ad revenue annually.
• The number of Facebook group users increased by 1 to 1.8 billion in 2020.
• The largest Facebook right now in 2024 has 7.6 million users. The top 10 groups have more than 43 million users.
• Facebook group marketers and business enthusiasts expect around $0.03-$0.06 per member. The value is even higher if your group is established enough.
• Groups have an 80% engagement rate.

There are lots of other reasons why you need to grow your Facebook group. This article is to evaluate from both brand, revenue, and engagement perspectives to grow your Facebook group for your business with zero investment.

9 strategies to grow a Facebook group

Growing a Facebook has never been so crucial as it is for now! Learning how to grow Facebook group is half the work done. Follow the ten steps below to take your game ahead with the Facebook group in the heat of the competition.

Step #1 Know your purpose of the Facebook group

Before you create your Facebook group and initiate you should ask yourself a few questions.

Ask yourself-

Why do you need a Facebook group?
What is your niche? Services or Products?
What type of Facebook group do you want?
Who will be the target audience and part of your community?
Can you serve the purpose of your business without a Facebook group?
Are you motivated to grow Facebook group to a five-digit member someday?

If you feel the extreme necessity to keep up with your business with the touch of a Facebook group, then don’t wait. Restrengthen your purpose using the right Facebook group and propagate your vision through the audience.

Step #2 Inform the current audience

The first 80% or more of your Facebook group's members will be from the existing audiences. You may already have a significant audience base if you are an established brand. So, after realizing the purpose of opening a Facebook group, you should inform the established audience base about your newly opened Facebook group.

These audiences might be your web visitors, your YouTube channel subscribers, your potential business leads, or may simply be fans of your brand.

Informing them about your Facebook group and inviting them to join would be a good idea to get the initial traffic to your group, which can be expedited further.

Step #3 Build up the correct type of Facebook group

Understanding your audience is crucial when building a Facebook group. 62.1% of Facebook group users are women, while around 38% are men.

This means that it might be easier to build a group with a predominantly female audience. However, it can be further equally challenging to build a group with a male audience. Eight out of ten groups fail to grow their community because they don't understand the type of group they should be building based on their target members. By focusing on the demographics and preferences of your ideal audience, you can create a group that resonates with its members and fosters growth.

If you have already realized the purpose of opening a Facebook group from the first step of this strategy, then you should prepare to build the right community for yourself.

Think about who is joining your group and what could be on the agenda. Create a sense of belonging for them within your community. 98% of the group members join a group because they feel attachment and a sense of belonging there!

You have to consider the group's privacy, too, as it might be public based on many aspects, or it can be a secret group aligning with your plan. This step is vital as it is the cornerstone decision point of how you will keep things flowing in the near future and how you can use Facebook for Marketing purpose of your brand.

Step #4 Define reason to be a part of your community

400 million users join groups that they find meaningful while 100 million users stated they joined a group because they found that specific group very meaningful. Those groups made them feel a potential part of the community!

Do you think the reasons why your previous audiences or the new ones want to join your community are compelling enough? Do you believe it excites them when they think they are part of the brand you’ve been creating for years?

So, resonate with them well. Keep the About section furnished and aligned to the goal that you have chosen for your brand.

Incentivize the newcomers and let them know how they will benefit from the group you will be running from now. Facebook group badges are a good idea to serve that purpose.

You will bring like-minded people together, so help them find the reasons to join the group in every activity and conversation you will generate.

Lastly, be honest with them and don’t give false hope. They will come if you are honest with your goal, and it aligns with their motives.

Step #5  Post quality contents

When it comes to content, you have to be super-choosy. Your fastidiousness in choosing the suitable types of content will be a crucial game for the group you want to see rising higher with time.

So, choose what types of content are beneficial to the community and how the audiences will align your content to your brand. You can experiment with content to see the metrics for each experimenting content.

The originality of the content is a must, so is keeping an eye on the engagement that the content is generating.

Don’t allow or publish contents that induce violence. Contents should be informative, fun, harmonious, and valuable to the audience at all costs.

Remember, Meta will check the quality of clicks of your Facebook group once it reaches above 70,000 impressions.  

Step #6  Regularly engage your audience

Group engagement would be inevitable if you regularly create content, share that in your group, and allow the correct type of content. However, sometimes, you must be proactive in generating engagement in your group.

To do so, choose the optimal time of the day for posting. Timing is essential, especially when you have an audience of the same territory or timezone.

Take advantage of scheduled posts and find out previous posts where you want to engage the audience in any particular event. Be punctual at replying to the comments and allowing the group members to post appropriately. That’s how you can generate engagement for your group.

Step #7  Generate word of mouth

Think about any major purchase you had in the last few days. What induced you to buy that particular product? Chances are that you have been craving that for a long time, you have seen that online and made an instant decision to buy, or your friend circle or family members suggested that product when you were searching for that.

The last point is pervasive amongst us as word-of-mouth marketing does the trick for many companies, and that’s why they are focusing on generating that on a large scale.

So, if you are wondering how to grow a Facebook group, this step will be significant for you. If your product is good enough for the customers, they will do the promotion for you.

Step #8  Use the Facebook Live and Watch Party feature of Facebook

Monthly more than 1.25 billion people open Facebook only to watch video content. Till 2023, more than 478% of Facebook videos were shared.

So you already know that video is the most engaging content on Facebook, and live streaming through Facebook groups can be game-changing for your business. Facebook live video viewership has jumped by 50% in the last few years since COVID.

The more live sessions you stream in your group, the more buzz it will create for your brand.

Nowadays, people are more inclined to video streaming than posting photos or writing long statuses. Video is now literally the official language of Facebook, and you can work it for yourself and your group. So, prefer Facebook Live for long text-based status or uploading photos to create more buzz for your group.

One viral video and BOOM! your group's growth will reach its full potential. You will get more traction and ultimately more revenues.

Step #9  Link your Facebook Group to other channels.

Now that you have created an excellent platform to stay ahead of the competition through your Facebook group, it's time to link your Facebook group to the media that matters to you the most.

You might maintain a Facebook page for your business and a website. Link your Facebook group to these platforms and invite the people to join the group.

That's how you may instigate lead generation for your business in this process. Other than these platforms, you might maintain an Instagram handle, YouTube channel, or LinkedIn profile for your business. Link your group there, too, and see how the group growth expedites further.

Dos and Don’ts of growing a Facebook Group

Following are the do’s and don’ts that you should prioritize to grow your Facebook group without major setbacks.

Dos:

• Create a Welcome Post for the newcomers: Creating welcome posts to welcome new members to the group is a popular trend on Facebook. Follow the trend and welcome the members to your group, appreciating their interest in your brand.
  
• Set concrete Rules and keep members aligned to them: Rules are rules, and you mean that when you set any rule for your group. Inform all the requesting members about the rules and take the oath about adherence to the rules you have selected. Pin a post if necessary that describes all the rules so that members get to see them when they enter the group. Furthermore, your Facebook group description should highlight the rules.
  
• Link your Facebook group to your Facebook Page: As mentioned in the last step of the strategy to grow the Facebook group, we again insist you link your group to your page and note that it's necessary. Your Facebook page can join the group as well.
  
• Celebrate together and share happy feelings: Whenever there is an occasion to celebrate or a fest to share happy feelings with the folks, don’t be late to turn your party mode on! Celebrate together, appreciate people’s contributions, and see how your brand's reputation gets heightened.
  
• Ask questions to the members: This is another good tactic to start an instant engagement in the group.  Put questions to the members about a product or service or an idea you want to execute. Ask them for their suggestions and make them feel that they are a part of your family. And don’t forget to reply to them fast enough to let them feel that their suggestions are valuable, as we have mentioned in step 6.

Don’t:

• Allow Potential Spammers: Allowing the potential spammers to your group is sabotage. Before allowing someone to join, see their profile and screen them well. It's normal to discover many spammers afterward. Remove the spammers and keep the threads free from threats.
  
• Add irrelevant people: Adding people who are irrelevant to your business is unnecessary. If you are a Philippine-based luxury product manufacturer who doesn’t own any offshore operation, you need not add a random Nordic guy to your group. Adding unnecessary people doesn’t benefit your group and your brand.
  
• Break the theme of the group: Posting something irrelevant or off-break might be fun. That's cool for a few times. But, don't post something too often that breaks your group's theme and goes against your brand's norm.
  
• Make the members wait for their posts to go Live: Whenever people post something to any group to seek help or answer any particular question, they want a quick response. So, if you find that the post wants legit attention or doesn’t contain any spammy elements, don’t make them wait. Let the post go live as soon as you finish screening.
  
• Advertise too much: Advertising your brand in a very ostentatious manner frequently can act as a boomerang. Offering discount codes more often and promoting too much will make you a spammer, while your duty is to prevent spamming! So, act sensibly with your brand.

If you follow the ten steps mentioned above and keep your eyes on the Dos and Don’ts, you will be right on the money to grow your Facebook group in no time. So, follow them properly, and see how your group proliferates and strengthens your brand reputation.